The Marketing Strategy page in Lumos gives you a quick overview of how a game is building momentum leading up to launch. By combining marketing activity and social data over time, you can assess visibility trends and benchmark your own campaigns.
Marketing Timeline
See when key promotional events occurred for a game, like trailer drops, announcement dates, or public milestones. These events are plotted on a timeline to help you:
Compare the pacing and intensity of campaigns across titles
Time your own promotions by spotting successful cadence patterns
Example: If a similar genre game released two trailers 3 and 1 month before launch, you might consider a similar structure to maintain audience hype.
Social Media Metrics
Track how a game’s visibility evolved across platforms like YouTube, X (Twitter), Reddit, Instagram, and TikTok (when data is available). You’ll see metrics such as:
YouTube views and subscriber spikes
Follower count changes over time
Engagement around key events
This helps you identify where buzz is building, and what kind of announcements generate the most traction.
Example: A visible surge in YouTube subscribers after a teaser might indicate that short-form cinematic content works well for that audience.
Revenue & Player Momentum
Some games also display early revenue signals and player interest metrics such as:
Revenue growth timeline
Steam wishlist spikes
Concurrent player trends
Sentiment analysis (based on public community feedback)
These indicators help you gauge if a marketing campaign is translating into real traction—and whether the buzz is backed by purchasing intent or player excitement.