Our Segment Assistant supports you in creating your own custom segments, related to a specific use case or visitor behaviour you would like to target.

As you move through the Assistant, you are able to adjust thresholds for different Made With Intent variables and understand how it impacts your estimated audience size.

When building a use case segment within the assistant, no conditions will be set on landing. Instead, you can use the assistant to adjust thresholds to build the perfect segment of visitors for your experience, based on business objectives.

You are able to start building the segment based on real-time Intent Data, or Visitor Context if you already know something around where, or who, you want the experience to fire.

We currently have the following Use Cases available, take a look at the individual articles for support in building your segment;

If you use the segment assistant to build a segment based on behaviours, the conditions of the segment will be pre-selected, with the ability for you to customise thresholds in order to change the audience size, dependant on your objective.

The behaviours are grouped based on the behavioural state a visitor is in; Focus, Struggle or Abandon.