Third Party Triggers allow you to integrate MWI segments with your personalisation or testing tool of choice, in order to power segment-driven experiences on-site. These were previously known as Segment Executions.
What are Third Party Triggers?
These triggers are a real-time event dispatching tool that talks to your personalisation and testing platforms.
When a user matches a segment, you can trigger experiences to fire in your platform of choice. This all happens in real time.
Supported Third Parties
We currently support the following personalisation / testing tools;
Bloomreach (via Experiment Triggers, Weblayers or Platform Events)
Within the platform, you will be guided through the steps of how to set up each of these in the corresponding platforms
Platform not shown above?
Don't worry! You can use our Custom JS option in order to target these segments with experiences. More information on this can be found here.
We are constantly evolving our integration library, so please also request the integration here
How to build a Third Party Trigger Campaign
Setting up your Campaign
Setting up your Campaign
You are able to begin campaign creation from either the Campaign Manager, by selecting 'Create Campaign'. Or directly from the segment you wish to target, by selecting 'Add Campaign'.
The first step is to name your campaign, and add the URL of the page you would like to preview the campaign on. This will be your websites URL by default, but can be edited to be the specific page you require (for example, if you're building an experience to fire on a specific page, like a product page).
After completing this, select 'Continue' which will take you through to your experience.
Setting up your Experience
Setting up your Experience
Within the Experience set-up, name the experience, and add the segment you would like to target. (If you have set-up the campaign directly from a segment, this will be pre-filled).
Then select 'Add Content', and 'Third Party Trigger'. From here you can select the tool you wish to integrate with, and you will be guided through the set-up process
Please note: If you are setting up a Bloomreach Weblayer trigger, the weblayers do not need to be live in the Bloomreach platform in order to be triggered from the Made with Intent experience delivery system.
You will then need to select the frequency of the experience, whether it should fire once per page, session or journey.
After you have selected this, click 'Continue'. If you are firing the campaign as an experience, with no control group, you can then move onto the Global Rules set-up. If you wish to test it as an experiment, read more below about setting this up.
Creating an Experiment
Creating an Experiment
There are two ways to create an experiment using a Third Party Trigger
Within your Third Party
If you would like to create a control within your Third Party, create it as an experience, and set up the control within your other platform. Please note that the Holdback Group still exists in this instance, and so 10% of visitors will not receive the variation or control. You are able to disable the Holdback Group in the Global settings of a campaign.
Within the Campaign Manager
If you would like to create a control within the Campaign Manager, navigate back to the Campaign Set-Up tab and toggle on 'A/B Test'. This will create a control. Using this method means you are able to report on when your experience fired within the Made With Intent platform. Similarly to the above, the Holdback Group will be present here as well, if not disabled.
Setting up Global Rules
Setting up Global Rules
Global Rules apply to all variants within your campaign.
Within this area, you can define;
Page Targeting; which pages your campaign will fire on, either by including pages, or excluding them. By default campaigns will fire across all pages
Device Targeting; which devices the campaign should fire on (All, Desktop or Mobile)
Schedule; whether the campaign should start running immediately, or from a specific date and time
Holdback Group; whether there should be a Holdback Group in the campaign, in order to help you report on its success
Once completed, select 'Continue'.
Advanced Settings
Advanced Settings
If required, we also allow you to add global JavaScript within the experience to add custom triggers.
Adding an Additional Variant / Experience
Adding an Additional Variant / Experience
You are able to add additional variants, or experiences, within a campaign, on the Campaign Set-Up page.
By default, visitors will only see one variant or experience. However, you are able to enable 'Multi-Experience' in the set-up page, which allows visitors to be re-bucketed and see another variant / experience. If this is selected, you will then be asked to choose whether this re-bucketing is done on every event, every page, or every session.
Additional Variants
You may use this if you have set-up an A/B test and want to test;
Different content, to the same segment
The same content, to different segments
Different content, to different segments
To add an additional variant, once you have toggled on 'A/B Test', select 'Add Variation', and follow the same process.
If visitors can only see one experience, then they will be bucketed randomly into variants based on traffic split.
If multi experience is enabled, visitors will be bucketed into the variants based on the priority order set in the campaign set-up page. You can change the priority order by dragging variants.
Additional Experiences
You may wish to add additional experiences in order to serve different content to different segments of users. For example, you may have a discount code experience for those who are Struggling which is different than those who are Abandoning
To add an additional experience, select 'Add Additional Experience', and follow the same process.
Visitors will be bucketed into experiences based on the priority order set in the campaign set-up page. You can change the priority order by dragging experiences.
Previewing an Experience
Previewing an Experience
To preview a campaign, go to the Campaign Manager, and find the campaign you wish to preview.
Then select the eye icon. If there are multiple experiences or experiment variants, you will need to choose which one you would like to preview.
The preview will then load onto the URL you specified in the campaign set-up.
Please note; the previews will follow trigger settings. For example, if it is set to fire once per session. In order to get the preview to fire again, you will need to be in a new session (which can be achieved by using incognito mode, or clearing cookies)
Saving & Setting a Campaign Live
Saving & Setting a Campaign Live
As you build your campaign, you are able to save your progress at any time by clicking 'Save Campaign' in the top right of the editor.
Once you are ready to set your campaign live, select 'Start Campaign'. If your campaign is scheduled to start immediately it will begin to fire. It it is scheduled for a specific date and time, it will begin to fire from then.