The Segment Builder is a powerful tool that helps you create audience segments using Made With Intent’s proprietary intent framework: stages, signals, and trends. It’s a step-by-step process designed to let you define highly specific audiences based on real-time behavioural and contextual data.
Every step is optional. You can build a segment using just one condition or combine multiple depending on how targeted you want to be.
Step-by-Step: Building a Segment
1. Select Intent Stage (Optional)
Start by choosing which stage of intent your audience is in:
Low Intent: Passive users, early in their journey
Building Intent: Users starting to show buying signals
High Intent: Highly engaged, near-conversion users
2. Define Real-Time Intent Signals (Optional)
You can now specify behavioural signals to shape your segment:
Purchase Confidence
Likelihood to Abandon Session
Readiness to Add to Bag
Likelihood to Return
Each of the above signals can be set from Very Low to Very High.
You can also specify the Trend of the behaviour - in what direction is the signal moving?
We also have the additional signals of;
Shopper Mindset: Discovery, Consideration, or Not Actively Shopping
Page & Product Affinity: Whether your visitors have shown a focus for specific brands, categories, or individual products, during their journey on site. Find out more here.
Adding signals helps you focus on what users are doing right now, and what they may do next
3. Add Targeting Context (Optional)
You can narrow the segment based on additional website and session context;
Page Information; the page a visitor is on, split into;
Landing Page; whether this page is their landing page (true or false)
Page Brand; the brand of the page
Page Category; the category of the page
Page Subcategory; the subcategory of the page
Page Type; the type of the page
Page URL Path; the full URL, excluding the query strings and domain
Page URL Slug; the last part of the URL path
Traffic Source; the source a visitor has come from, using;
Marketing Type; based on groupings of query strings e.g. PPC, Email, Organic
Referrer Type; based on groupings of the referral URL e.g. Search, Social, Direct
Session Count; the number of sessions a visitor has had
Device Type; Desktop or mobile
Page Views; the number of page views a visitor has had for
Account
Cart
Checkout
Home
Product Lister
Product
Total page views
E-Commerce Metrics;
Cart Additions; the number of add to carts a visitor has had
Item Value Added; the value of an item the visitor has added to cart
Click Event; a click event on an element using the following;
Element Class
Element ID
Element Text
Event Type; a specific event a visitor has done
Page View
Click
Conversion
Time Beacon
Add to Cart
Product Information; the product a visitor is on, split into;
Product Brand; the brand of the product
Product Category; the category of the product
Product Name; the name of the product
Product Price; the price of the product
Product SKU; the SKU of the product
Product Subcategory; the subcategory of the product
Estimated Audience
As you build your segment, the panel on the right shows real-time estimates:
Audience Size (percentage and volume from the last 30 days)
Conversion Rate
Add to Bag Rate
Average Matches per Journey (how often users typically fall into this segment across a session)
Saving your Segments
Once you’re happy with your segment:
Name it
Click Save
It will now appear in your Segment Library, ready to be used in Campaigns or Reporting