Using Made With Intent you can integrate with Google Analytics in order to add predictive data to GA4 analysis, get a more segmented view of your traffic, and build custom audiences for Google Ads re-marketing.
Setting up the integration
Enriching Data - Post Session
Enriching Data - Post Session
A Session Summary is Made with Intent's own pre-built event: when a visitor's session ends, we condense everything we've read about them into one structured event — an end-of-session report card — and send it to your tools (Klaviyo included). It's a specific, pre-built event that packages the whole session into a single send, rather than something you configure field-by-field. We deliver this in batches, roughly every 30 minutes, once a user's session has ended.
What's included in a Session Summary by default:
Below are the core data points currently included. Within the set-up you are able to rename these labels, and remove data points.
Intent Composition & Engagement
Label | Description |
total event count | Total number of tracked events |
low intent summary | the total number of events in each intent stage |
building intent summary | the total number of events in each intent stage |
high intent summary | the total number of events in each intent stage |
discovery summary | the total number of events in each shopper mindset (NB “not actively shopping”, not included) |
consideration summary | the total number of events in each shopper mindset (NB “not actively shopping”, not included) |
Purchase Indicators
Label | Description |
included purchase | Flags if session included a transaction |
purchase confidence | Latest value from the Intent Signal (very low → very high) |
purchase confidence trend | Direction of change in purchase intent (negative (-1) neutral (0) or positive (1)) |
intent growth velocity | Speed and strength of movement of purchase confidence using a cumulative mean across the journey |
return likelihood | Latest value from the Intent Signal (very low → very high) |
Session Attributes
Label | Description |
intent stage | Final observed intent stage at session close |
shopper mindset | Final mindset (discovery / consideration) |
Affinity Signals
Label | Description |
sequenced affinity page category | Sequential list of page category affinities formed during the session |
sequenced affinity product category | Sequential list of product category affinities formed during the session |
sequenced affinity product price | Sequential list of product price affinities formed during the session |
sequenced affinity product subcategory | Sequential list of product subcategories formed during the session |
sequenced affinity product url | Sequential list of product URLs formed during the session |
top affinity page category | Top page category that the user expressed an affinity with |
top affinity subcategory | Top sub category that the user expressed an affinity with |
top affinity product price | Top product price that the user expressed an affinity with |
top affinity product URL | Top product URL that the user expressed an affinity with |
top affinity attribute 1 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 2 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 3 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 4 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 5 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 6 | Top customer affinity that the user expressed an affinity with |
How to set-up Session Summaries
Session Summaries for GA4 aren't self-serve yet, setup is handled by the Made with Intent integrations team once you've confirmed the details below. Reach out to your CSM to get started.
You'll need to provide
Written confirmation that you're happy for Made with Intent to handle your GA4 Cookie ID as a session-level identifier. This is required to accurately map session summaries to the right profile — a reply confirming you're happy is all that's needed.
Measurement ID e.g.
G-XXXXXXXXX5API Key for the Measurement Protocol e.g.
aOb937c2Dvi70pHIbHZ2zQ(Admin → Data Streams → Measurement Protocol API secrets)
Once these are in place, Made with Intent’s team will enable the integration and confirm when it's live. Your CSM will then walk you through the data in GA4 and cover best practices for using Session Summaries in your campaigns.
You will also need to set up some custom dimensions to match the parameters we pass through.