Solution: MarketForce 360
Norda is a fast growing FMCG company based in Kenya, that manufactures high quality snacks under successful brand names, including Urban Bites and Urban Stix. Its products are sold across all East Africa. In 2014, Norda was awarded the Superbrands status for excellence in Branding. In 2016 and 2017, Norda was selected as one of the Top 100 mid-sized companies in Kenya by KPMG and the BUSINESS DAILY.
Norda has used MarketForce for order entry, inventory monitoring, route management, customer mapping, customer feedback collection, and more. Since they implemented MarketForce, their sales agents were able to shorten the lead-to-customer conversion process, thanks to faster order and delivery management. Moreover, the management was able to better understand customer purchasing behaviour, thanks to customizable and flexible questionnaires that collect valuable data on customer needs and preferences.
“With MarketForce, we can keep driving innovation, agility, and digitalization – and have a little fun along the way. We’re evolving together and creating amazing efficiencies across our sales and distribution lifecycle, cutting down on the time and costs it takes to get our products to our customers.” - Faizul Matheen, Sales Director, Norda Industries