Audience Maker is there for you to find the perfect audience for your brand. The following steps will help you optimize the campaign performance better while using Markopolo.

  • Click here to log in to your Markopolo account and head over to the Audience page.

  • Select on "Create Audience +".

  • Now, you can create the Audience from "Preset Audience" or you can start it right from the scratch by selecting "Custom Audience"

  • For the Custom Audience, the default mode is ‘Basic’ which you can toggle to ‘Expert’ mode. Expert mode allows you to Connect to Pixel, Google Ads Tag etc.

  • Name your Audience. Select the Platform the audience is for.

  • Add the demographic details and locations of your target audience. Toggle this to "Detailed" for more options to customize demographic data.

  • Input your customer persona. Markopolo.ai will suggest interest or keywords based on your business description at Brands section

  • In expert mode, you’ll unlock added features like pixel or google ads tag-based Markopolo’s advanced audience segments. You can choose how you want to create your custom audience.

    You can find, copy the pixel code and connect it your Facebook/ Instagram account. Click here to learn more about it.

  • If you don’t have these integrated, don’t worry, Markopolo’s "Alternate Source audience" and "Preset Audience" segments will be optimized according to your business needs.

    Click here to learn more preset audience segments.

  • If you want you can change the default look-a-like audience portion (For facebook and Instagam ads, learn more about look alike audience.

  • Click on ‘Save Audience’ to use it in future campaigns

📝Additional Note:

To integrate Pixel

- with your website or to your store link, you can follow this link

- with your woocommerce store, you can follow this link

- with your Shopify store, you can follow this link

To integrate Google Ads Tag

-with your website or to your store link, you can follow this link,

-with your woocommerce store, you can follow this link

- with your Shopify store, you can follow this link

To integrate Facebook Conversion API

-with your website or to your store link, you can follow this link

-with your woocommerce store, you can follow this link

- with your Shopify store, you can follow this link

-have an Amazon seller page then follow this link

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