The Markopolo dashboard provides you with a holistic view of your ad analytics across all your channels.

Dashboard Navigation

  • You can access the Dashboard from the left navigation bar.

Dashboard Segment

  • In the Dashboard, you can find an overview of Data from all the channels. You can switch between Month on Month(MoM) and Year on Year(YoY) growth.

  • Select the desired timeline and can change the views also for reporting purposes. For Multiple brand data, you can select the desired brand from the top right brand drop-down.

Campaign Level Data

  • If you want to see Campaign level Data for any specific channel, Click on ‘View more details’

  • See an overview and Campaign wise data, you can select a timeline from ‘Today’ dropdown, and then can select another timeline from ‘Previous Period’ dropdown. You’ll get to see a comparison percentage with each data

  • If you want to see Ad-set level Data, Click on Any Campaign Name

    See an overview and Adset wise data, you can select a timeline from ‘Today’ dropdown, and then can select another timeline from ‘Previous Period’ dropdown. You’ll get to see a comparison percentage with each data

Reporting Segment

You can find goal-based data and custom campaign performance in this section.

Creating a custom metric

  • Click on "Platform Metric Settings"

  • Click on "Create Custom Metric"

  • Enter the name of the metric, data format, performance type and the monthly change you want to see.

    Add different metrics. Each metric will be named a variable, A, B, C and so on.

    Enter the relationship between the selected variables as formula, for example: A+B.

    Save your custom metric.

    You'll be able to see this on the dashboard now!

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