The Markopolo dashboard provides you with a holistic view of your ad analytics across all your channels.
You can access the Dashboard from the left navigation bar.
In the Dashboard, you can find an overview of Data from all the channels. You can switch between Month on Month(MoM) and Year on Year(YoY) growth.
Select the desired timeline and can change the views also for reporting purposes. For Multiple brand data, you can select the desired brand from the top right brand drop-down.
Campaign Level Data
If you want to see Campaign level Data for any specific channel, Click on ‘View more details’
See an overview and Campaign wise data, you can select a timeline from ‘Today’ dropdown, and then can select another timeline from ‘Previous Period’ dropdown. You’ll get to see a comparison percentage with each data
If you want to see Ad-set level Data, Click on Any Campaign Name
See an overview and Adset wise data, you can select a timeline from ‘Today’ dropdown, and then can select another timeline from ‘Previous Period’ dropdown. You’ll get to see a comparison percentage with each data
You can find goal-based data and custom campaign performance in this section.
Creating a custom metric
Click on "Platform Metric Settings"
Click on "Create Custom Metric"
Enter the name of the metric, data format, performance type and the monthly change you want to see.
Add different metrics. Each metric will be named a variable, A, B, C and so on.
Enter the relationship between the selected variables as formula, for example: A+B.
Save your custom metric.
You'll be able to see this on the dashboard now!