Markopolo Advanced Audience templates are powerful audiences that help you retarget your audiences more efficiently. By connecting to your Google/ Facebook pixels, Markopolo AI can identify the advanced audience segments and help you reach out to them.

You can find the Audience Presets while creating New audiences.

Audience Presets Characteristics

Customer Segment

Audience Description

Activity

Actionable Tip

POWER USERS

These users are your most active users. They have the highest recency and frequency scores. These users love engaging with your app/product/service and have incorporated it into their personal habits.

Bought recently, buy often and spend the most!

Reward these users. They can be early adopters for new products and will likely promote your brand.

HAPPY CAMPERS

These users have highest frequency of use with strong recency. Healthy users who use your app/product/service frequently, but aren’t as active as your champions

Spend good money often and responsive to promotions.

Upsell higher value products. Ask for reviews. Keep them engaged.


BECOMING MORE ENGAGED

These users have shown a recent uptick in engagement, and are primed to become loyal customers or champions.

Recent customers, but spent a good amount and bought more than once.

Offer membership / loyalty program, recommend other products.

BRAND NEW USERS

These are users who have recently launched your app/bought your product/service for the first time ever.

Bought most recently, but not often.

Provide onboarding support, give them early success, start building relationship.

SHOWING INTEREST

These users have shown recent interest in your app/ your product/service, but haven’t yet made it a frequent part of their daily lives.

Recent shoppers, but haven't spent much.

Create brand awareness, offer free trials.

POTENTIAL CUSTOMER

These users are on the fence, representing an opportunity to engage before they lose interest.

Above average recency, frequency and monetary values. May not have bought very recently though.

Make limited-time offers and personalized recommendations based on past purchases to reactivate them.

PROMISING INTENT

These users visit now and then, but may slip away if not engaged with.

Below average recency, frequency and monetary values. Will lose them if not reactivated.

Share valuable resources, recommend popular products/renewals at discount, reconnect with them.

FORMER POWER USERS

These users used to be highly active in your app, but haven’t shown much recent activity.

Made biggest purchases, and often. But haven't returned for a long time.

Win them back via renewals or newer products, don't lose them to competition, talk to them.

FORMERLY ACTIVE USERS

These users used to be active, but have shown a drop-off in recent activity

Engaged with your app and purchased often, but not for awhile. Time to bring them back!

Send personalized emails to reconnect, offer renewals, provide helpful resources.

INACTIVE USERS

They are no longer active on your app/not bought your product/service for a long time, have low reachability, and are in danger of uninstalling/not visiting/buying again.

Last purchase was long ago. Low spenders and low number of orders.

Offer other relevant products and special discounts. Recreate brand value.

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