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Storm Tool-torial
Storm Tool-torial

Learn how to use Marmalead's Storm tool.

Lisa Jester avatar
Written by Lisa Jester
Updated over a week ago

Brainstorming Etsy keywords has never been easier with our Storm tool! 

How do I start?

Come up with a "seed keyword." This keyword is used to kick off your brainstorming session and should be highly relevant to your Etsy product. It could be a keyword customers are already using to find your listings or your focus keyword used at the beginning of your Etsy listing's tags and titles. Whichever keyword you seed your search with will determine the types of keywords that Storm suggests. For example, if you’re trying to find new keywords for a choker necklace, you could start with the seed keyword “choker necklace.” 

Then what?

Start a new Storm, then type in your seed keyword and hit the orange GO arrow!

What happens next?

Storm generates a list of keywords that are (in some way) related to your seed keyword. If you click the right-facing green arrow on a given word, it will move that word over into a list of words you’re going to dive deeper into later (yes, you can save your lists to come back to)! 

Basically, when you click the right-facing green arrow, you’re telling Storm that you like that keyword—you like the direction it’s headed, and you’d like to see more along the same lines. 

If you hit the red X, the keyword will be removed from your list of suggestions. Hitting the red X will also tell Storm you don’t like that keyword—you don’t think it’s a good fit, and it’s not headed in the right direction. 

As you click green arrows and red Xs, Storm will learn from you and start focusing on the keywords you’re looking for!

Wow! Is there anything else I should know?

Definitely! You may be surprised to know that Storm doesn’t stop generating keyword ideas until you’re done looking for them... the keywords keep on coming!

Also, Storm uses our proprietary MarmaMeters (ya know, those red and green meters that tell you how well a keyword is expected to perform)! This is awesome because right up front, you’re seeing indicators of search volume, engagement, and competition—and you’ll have a better idea about your potential for success with a given keyword!

But I still have questions about Storm!

No problem! Reach out to us at

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