Engagement estimates visits to listings associated with a keyword. It helps you look beyond how often people search.
Read it beside Searches
Open your phrase in Keyword Search. Read Engagement and the time period shown, then look at Searches and Competition beside it.
Use Engagement over time to see how activity changes. The chart legend separates past activity from the forecast.
Keep your product in mind
A busy phrase can still describe the wrong item. Look at the products shown, or compare two phrases that fit what you make.
Engagement describes keyword activity across the market. It isn't a count of orders or visits to your own shop. Find those in Etsy Stats.
If a number is missing or very small, try another accurate phrase before deciding there is no interest in your product.