Show me the money!
Price is part of your product. Higher than average price is seen as higher quality, lower than average is seen as lower quality, and average is actually indistinguishable. Buyers typically avoid the middle and justify their purchase as going “cheap” or “premium”. Price accordingly.
Your pricing chart will show you the price point groupings for listings targeting this keyword. You’ll be able to see where bargain, midrange and premium priced products are falling on the pricing spectrum.
Can I get a quick rundown on pricing breakdowns?
-Bargain price is the range where a product would be considered lower than the typical listing.
-Mid Range price is the range where a product would be considered middle of the road or average priced.
-Premium price is the range where a product would be considered above the normal range and where shoppers are likely expecting the highest quality.
You thought you were done, but we have more!
For an in depth look at pricing and market positioning...check out our blogpost HERE!
More questions on the pricing chart or the Blog article?
Reach out to us at Success@Marmalead.com