A keyword is a word or phrase someone types into Etsy. Start with what you make: ceramic mug, silver earrings or linen apron.
Try one search
Open Keyword Search.
Type your phrase and choose the matching suggestion. You can also select it with the down arrow, then press Enter.
Let the results load. Look at the products shown: are they like yours?
If you sell a finished mug but see mostly downloadable designs, try a more specific phrase.
Read the main numbers
Label | What it tells you |
Searches | Estimated searches for this phrase. |
Engagement | Estimated visits to listings found through this phrase. |
Competition | How many listings compete for it. |
Long Tail | Whether it is a more specific search phrase. |
Check the time period shown with the numbers. A green bar is helpful only when the phrase fits your product.
Further down, you can explore seasonal patterns, prices, shipping and tags. Filters let you narrow the products you're looking at.
Keep one useful phrase
Save it in a Keyword List, or compare it with another phrase.
If a number is missing or very small, try another accurate way to describe the item. That alone doesn't mean nobody wants what you make.
Use Marmalead to research keywords. Your own visits and orders are in Etsy Stats.