Achieving an "A" grade on your Etsy listings might seem daunting, but with a strategic approach to SEO, it's entirely feasible. Here's how to optimize your listings using Marmalead to ensure they meet the criteria for an "A" grade:
Utilize All 13 Tags: Fill all available tag slots to maximize your listing’s visibility. Each tag is an opportunity to match with potential buyers’ searches.
Focus on Long Tail Keywords: Ensure your focus keywords — those in your title and tags — are long tail. Long tail keywords are specific phrases that are more likely to connect with a buyer’s search intent.
Opt for High Engagement Keywords: Aim for focus keywords with high engagement, ideally hitting a minimum of 300 engagements, as shown by Marmalead's engagement meters. This indicates active shopper interest and interaction.
Prioritize Long Tail Tags: Besides your focus keywords, most of your other tags should also be long tail to target specific searches effectively.
Understanding Focus Keywords
Focus Keywords are not just any tags; they are those present in your listing’s title and can be recreated by combining two of your tags. This strategic alignment helps boost your listing's relevance in searches.
What Qualifies as a Long Tail Keyword?
Marmalead uses advanced machine learning to determine whether a keyword is long tail. This assessment is based on several factors, including the market landscape for that keyword on Etsy, the general search landscape, and the structure of the keyword phrase itself. Importantly, a keyword's length in terms of word count doesn’t solely determine its status as long tail. For example, "gift for her" is three words but isn’t considered long tail due to its broad nature.
By adhering to these guidelines and continuously refining your keywords and tags based on Marmalead’s insights, you can enhance your listings' performance and achieve that coveted "A" grade.
Here are three examples of real-world "A" grade listings.
