Use this page whenever a label stops you in your tracks.
Term | What it means |
Keyword | Words a shopper types to find a product. |
Searches | Estimated searches for a phrase during the period shown. |
Engagement | Estimated visits to listings associated with a keyword. |
Competition | The number of competing listings, rather than shops. |
Long Tail | A more specific phrase, such as “blue ceramic mug.” |
Tag | One of Etsy's 13 tag slots. Each allows 20 characters. |
Focus keyword | A phrase Marmalead finds by matching wording in your title and tags. |
Keyword Net | Related phrases covered by your listing's words. Tight is narrower; Wide is broader. |
Forecast | An estimate of future keyword activity. |
Listing grade | Marmalead's summary of its listing checks. It isn't a grade from Etsy. |
Boost SEO | A suggested title and tag set you can review and copy. |
Marma | Marmalead's AI assistant for research, wording and shop questions. |
Marmalead's keyword numbers describe the market. Etsy Stats shows your own visits and orders.
Ready to try something? Research your first keyword.