Marmalead’s grading system transforms how Etsy SEO is approached by incorporating a detailed analysis of SEO factors that align with the latest search trends on Etsy.
The grading system assesses Etsy listings based on four SEO factors:
Number of Tags: Tags help Etsy search understand your listings. Use all 13 because it’s silly not to.
Unique Keywords: Try to ensure that each word in your title and tags is unique. This metric emphasizes the importance of using various keywords in titles and tags to avoid repetition and boost visibility.
Correct Spelling: Make sure your tags and titles are spelled correctly to attract the most shoppers. Etsy corrects shopper spelling, so there is no need to include misspelled keywords on purpose. Ensuring tags and titles are error-free enhances search visibility.
Unique Tags: Minimize the number of keywords you repeat to make room for unique keywords. Repeating words like ‘silver’ (e.g., ‘silver necklace’ and ‘silver jewelry’) has little benefit. Use unique tags for broader search matching without repeating keywords.
Monitoring and Maintaining Your GradesAfter optimizing your listings, regularly check your Marmalead Listing Grades to monitor their performance. Etsy’s search algorithm can change, and so can market trends, so it’s important to keep your listings up to date. If you notice a grade drop, revisit the factors mentioned above and adjust accordingly.
Have any questions about Listing Grades in Marmalead? Reach out to us at Success@Marmalead.com.