While not factored into your overall listing grades, bonus grades are equally important in appearing in search results.
Bonus grades help Etsy sellers fine-tune their SEO strategies by providing clear feedback on how narrowly or broadly their listings are positioned in the market.
By understanding and adjusting your ‘Tight Net’ and ‘Wide Net’ scores, sellers can strategically enhance their listings to better match specific and general search terms. Effectively using the new grading metric can maximize your visibility and potential customer reach on Etsy.
Bonus grades assess Etsy listings based on relevancy and reach:
Relevancy: Tight Net Approach
This evaluates how closely specific search phrases match the words in a listing, indicating a focused SEO strategy.
Tight Keyword Net: Measures how many unique keywords are targeted specifically in your listing. Increasing the number of unique keywords can help you effectively target more potential shoppers.
Tight Net Searches: This Indicates the average monthly searches generated by the keywords within your tight keyword net. Utilizing more unique or highly searched keywords can boost this figure.
Tight Net Visits: Reflects the average monthly visits generated by your tight net keywords, typically twice the number of searches, emphasizing the importance of selecting high-quality keywords for better targeting.
Reach: Wide Net Approach
Assesses the range of potential search phrases, including any words from the listing, expanding reach.
Wide Keyword Net: Represents the broader range of keywords that your listing targets. Expanding this net with more unique keywords can help you reach a wider audience.
Wide Net Searches: Shows the average monthly searches for the keywords in your wide net. Increasing the diversity of search volume of your keywords can enhance this metric.
Wide Net Visits: This metric counts the average monthly visits from the wide net keywords, with visits usually doubling the searches, highlighting the effectiveness of using strategic keywords to attract more visitors.
These bonus grades assist Etsy sellers in refining their SEO strategies by offering clear feedback on how specifically or broadly their listings are positioned in the market. By comprehending and adjusting their ‘Tight Net’ and ‘Wide Net’ scores, sellers can strategically optimize their listings to align better with particular and general search terms, maximizing visibility and potential customer engagement on Etsy.
Have more questions about Bonus Grades? Reach out to us at Success@Marmalead.com.