Grow your social media following by awarding loyalty points when customers like or follow your business’ Facebook, Twitter, and Instagram profiles.
How to set the earned points amount for liking and following on social media
1. In your Marsello admin, go to Loyalty > Points program > Earning points.
2. Under Liking page on Facebook, click Edit
💡 Pro Tip: If Facebook is the social media channel that you most want to grow, set a slightly higher earn points amount to encourage members to follow that social media page.
3. Under How many points should be given? enter your loyalty points amount, based on how much you value this action
4. Enter your Facebook page URL
5. Click Save
6. Back in the main earning points menu, toggle the on/off button for the Earn points for liking on Facebook feature to ON.
1. In your Marsello admin, go to Loyalty > Rewards Program > Earning Points
2. Under Following on Instagram, click Edit
3. Under How many points should be given? enter your loyalty points amount, based on how much you value this action
💡Pro Tip: If you have a particular social media channel that you want to grow, set a higher points reward to encourage members to follow that one.
4. Enter your Instagram username
5. Click Save changes
6. Back in the main earning points menu, toggle the on/off button for the Earn points for Sharing on Facebook feature to on.
1. In your Marsello admin, go to Loyalty > Points program > Earning points. Under Following on Twitter, click Edit
2. Under How many points should be given? enter your loyalty points amount, based on how much you value this action
💡Pro Tip: If Twitter is the social media channel that you most want to grow, set a slightly higher earn points amount to encourage members to follow that social media page.
3. Enter your Twitter Username
4. Click Save changes
5. Back in the main earning points menu, toggle the on/off button for the Earn points for Sharing on Facebook feature to on.
How to set the earned points amount for sharing on social media
1. In your Marsello admin, go to Loyalty > Points program > Earning points. Under Sharing on Facebook, click Edit
2. Under Choose how many points should be given? enter an amount, based on how much you value this action.
3. Under Share URL, add the URL that you would like for your customers to share,
e.g. your online store's URL.
💡 Quick Tip: This doesn't always have to be your store URL. If you're launching new season stock, you could use your new collection page as your Share URL, or share your loyalty program link, by adding /?loyal to the end of your store URL.
4. Click Save
5. Back in the main earning points menu, toggle the on/off button for the Earn points for Sharing on Facebook feature to on.
1. In your Marsello admin, go to Loyalty > Points program > Earning points. Under Sharing on Twitter, click Edit
2. Under Choose how many points customers will earn enter your loyalty points amount based on how much you value this action.
3. Under Share URL, add the URL that you would like for your customers to share; e.g. your online store's URL.
💡 Quick Tip: This doesn't always have to be your store URL. If you're launching new season stock, you could use your new collection page as your Share URL, or share your loyalty program link, by adding /?loyal to the end of your store URL.
4. Under Share Message, enter a quick message that your customers can share.
5. Click Save changes
6. Back in the main earning points menu, toggle the on/off button for the Earn points for Sharing on Twitter feature to on.
How it works - Your customers' experience
On the customer’s loyalty profile, under the Earn Tab, they will see the ability to click through to earn points for following or sharing on social media
Once the customer has followed or shared your store via the widget, they’ll receive their points straight away.
⚠️ Important: As of now, Facebook, Twitter, and Instagram do not permit third-party programs to gather information from their websites. This means that points can only be awarded based on the intention of the customer. Specifically, customers can earn points for liking or following a social profile, but only once. Once this action is completed, the option to earn points through liking or following will be marked as completed on their loyalty profile.
📝Note: If you have the Points Earned automation turned on, your customer will automatically be notified by email. This automation will let them know how many loyalty points they have earned, their new loyalty points balance, and how many points away they are from their next reward.
Track the performance of social media earn option
Once you've set up how many points your customers earn for liking, following or sharing your store , you can track the progress. Here's how:
1. In your Marsello app admin go to Loyalty > Points program > Earning points > and click on the arrow beside the edit button of the earning points option. Click View reporting.
This will open the insight page. Here you can see:
Customers who completed this action
The amount of points they've earned
The date they completed the action
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