🏷️ Email marketing campaigns and automations are unlocked
with the Marketing add-on.
Customize your email template
Start with a pre-built email template that already includes your branding; logo and social media links. Then, easily customize your email template with simple drag-and-drop content blocks, styling, and more! No digital design knowledge is required.
📝 Note: If your store logo isn't displayed on your email template, you'll need to update your email brand settings. This will automatically populate your logo and social media links on all your marketing email templates.
Customize the email template structure
1. To customize the template structure, drag-and-drop the layout blocks to the email template
2. Click on the layout block to further customize your email. In the right-hand settings panel, you can:
Choose different Column layouts
Update the Background color
Update the Background content color
Add a Background image
Update the Responsive design options (Choose how your email template is viewed on different devices)
📝 Note: If you would like to include images side-by-side you'll need to drag-and-drop a block with 2 or more columns.
Customize the template content
1. Choose the content section to drag and drop blocks into your email template. The types of content blocks you can choose from include:
Simple
Button block
Use a button block to encourage customers to take action, such as visiting your store or redeeming an offer.
Divider block
Separate sections of content to improve organization and readability.
Heading block
Introduce and highlight new sections within your email.
HTML block
Use custom HTML to build and customize your email content.
Image block
Add campaign or product images to your email.
You can also apply effects, such as text overlays, from the block settings.
Social Block
Insert social media links and choose from a variety of social icon styles.
Text Block
Add personalized email content and include merge tags such as:
First name
Loyalty points
VIP tier
Unique referral program link
Advanced content blocks
Menu block
Provide readers with quick access to specific sections of your campaign.
Discount block
Promote special deals and discounts to encourage purchases.
Store logo block
Customize your email with your store branding and logo.
Social icons block
Automatically add your store’s social media links from your email settings.
Product block
Highlight a specific product from your store within your email content.
Timer block
Add a countdown timer to create urgency for promotions or events.
Video Block
Embed a hosted video into your email using a video URL.
Shop Now Block (eCommerce only)
Direct customers to the homepage of your online store.
Product Recommendation Block
Increase order value with personalized product recommendations based on:
Previous customer purchases
Similar customer shopping behavior
2. Click Save
3. [Optional] Send a test email. If you want to preview your email before you send it:
Click Send Test Email
Enter your email address
Click OK
![[Optional] To preview your email before sending: Click Send Test Email Enter your email address Click OK](https://downloads.intercomcdn.com/i/o/1071879996/2682ca6364d509bc7b7fe425/Group+1+-+2024-06-05T134436_494.png?expires=1779426000&signature=a7d859dcd937e9e620b5b36d862d77f5f01e3a866115915cbfb9a5f7a898a353&req=dSAgF8F5lIhWX%2FMW1HO4zVzpXkd7UO9zOJ2HEiPakQCMBbLh1Kmeco0DOTgW%0AggOqUConOUQn%2B2CL3I8%3D%0A)
⚠️ Important: The Advanced content blocks are all considered 'dynamic content'. Dynamic content like discounts and product recommendations will not be displayed in test emails. Test emails are designed to preview the design and proofread the content. If you would like to test the full customer experience, you can follow these instructions.
This will send a test of your email to your email address.
4. Click Save and then Next Step. This will automatically save your email content ready to send to your customers.
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