Campaigns allow you to automate the sending of LinkedIn messages and WhatsApp messages to your candidates or prospects, directly from Marvin Recruiter. They run from a recruitment project (candidate campaign) or from the company page (client campaign).
We will use the term "PROFILE" throughout this tutorial to cover both contact prospecting and candidate sourcing, as both campaigns work on the same principle.
⚙️ Prerequisites – Connect Your LinkedIn/WhatsApp Account
Before launching a campaign, you need to connect your LinkedIn account and/or your WhatsApp to Marvin Recruiter.
Click on your avatar at the top right.
Select Configuration.
Go to the Integration tab.
Click on LinkedIn/WhatsApp.
Click on Connect.
Once connected, your LinkedIn/WhatsApp account will appear as "active" in the Integration section.
🧩 Step 1 – Set Up Your Campaign
Don't feel like reading? Watch this first step as a video (in french) :
To create your campaign, go to the project (for a sourcing campaign) in which you want to create a campaign and navigate to the Campaign tab. Then click on
Configure the campaign.
For a prospecting campaign, go to the Companies tab then to the Campaigns section. Click on New Campaign, the button located at the top right of the page.
A window opens — Marvin Recruiter offers several types of templates adapted to your LinkedIn account type and to your WhatsApp. Each template includes ready-to-use step sequences that you can adjust to your needs.
It is also possible to start from a blank template and create the different steps yourself, or to start from a template and add/remove steps.
Choose the template you want or the blank template and click on Start campaign, located at the bottom left.
For LinkedIn, there are three types of accounts:
🔵 LinkedIn Standard → for users with a standard LinkedIn account
🟣 LinkedIn Recruiter → for users with a Recruiter licence
🟢 Sales Navigator → for users connected via Sales Navigator
If you use steps linked to a Sales Navigator or Recruiter account without the corresponding licence, the campaign will not work correctly.
Step Types
Each template contains a sequence of steps corresponding to the types of actions you can take:
Profile visit
LinkedIn invitation
Message after acceptance
LinkedIn Recruiter InMail (if applicable)
LinkedIn Sales Navigator InMail (if applicable)
LinkedIn Premium InMail (if applicable)
WhatsApp message
LinkedIn voice note (coming soon)
Send an email (coming soon)
Personalizing Messages
When sending a message, you can personalize it by adding variables:
#{{civility}}: Mr/Mrs#{{associated company}}: company associated with the profile#{{first name}}: profile's first name#{{last name}}: profile's last name#{{job title}}: job title sought based on the project#{{company linked to process}}: company linked to the process on the profile
You can also use templates created beforehand in Configuration → Templates → LinkedIn.
Conditions to Move to the Next Steps
To move to the next steps, you can configure conditions. There are 4 different ones:
Invitation accepted (LinkedIn only): if you have a standard account, this condition is essential for the LinkedIn Invitation step. On a standard account, a connection is required to send a message.
Visit to my profile (LinkedIn only): the campaign moves to the next step once the targeted profile visits your profile.
Wait a certain delay: you can set a delay before moving to the next step.
Upon execution of this step: this condition allows you to chain several actions without any delay.
👤 Step 2 – Add Profiles to the Campaign
Watch step 2 as a video (in french) :
Method 1: Via Lists
From the Lists tab, click on the desired list.
Click on the blue button at the top right: Add to a campaign.
Choose the campaign and click on Add to campaign at the bottom right.
The added candidates then appear in the Campaign tab of your project.
Method 2: Via the Candidate Pre-selection Tab
From the Candidate Pre-selection tab, select the candidates to contact (checkbox).
Click on Contact → via campaign.
The added candidates then appear in the Campaign tab.
Method 3: Via Multiple Selection
From the Candidates/Companies → Contacts tab, select the profiles to contact (checkbox).
Click on Contact → via campaign.
Select the campaign to which you want to add the profiles.
The added profiles then appear in the Campaign tab of your project.
Method 4: Via a Profile Card (Contact/Candidate)
From the desired profile card, click on the Add to button at the top right.
Then choose Add to a campaign.
Choose the campaign and click on Add to campaign at the bottom right.
The added profile now appears in the Campaign tab of your project.
▶️ Step 3 – Launch and Track Your Campaign
Once your campaign is configured, click on "Launch my campaign" to start sending.
You can pause the campaign at any time via the dedicated button.
Track Profile Progress
Once the campaign is launched, you can precisely track its progress from the main view. For each profile, several pieces of information are visible:
Current step: indicates where the profile is in the campaign (e.g.: In preparation, Invitation sent, Message sent, Completed).
Last activity: lets you know when and what action was taken (e.g.: "Added to campaign 5 hours ago").
👉 You can also use the filters at the top (Invitation, Message, Completed, etc.) to display only profiles at a given step.
Understanding Campaign Statistics
The "Statistics" button gives you a global view of your campaign's performance. You will find:
The total number of profiles in the campaign
The number of profiles contacted
The contact rate
The invitation acceptance rate
The response rate
👉 These indicators allow you to quickly assess the effectiveness of your campaign and adjust your approach if necessary.
✅ Key Takeaways
Your accounts must be connected for the campaign to work.
LinkedIn imposes quotas for each action (profile visit, invitation, message, etc.). These quotas differ from one licence to another.
The delays between steps are calculated automatically to respect LinkedIn's limitations.
When a profile replies, it moves to the Completed status.