In Custom Metrics there are two types of metrics:
Query Metrics
Calculated Metrics
Query Metrics
A query metric is a specific metric from a single data source that may or may not have a filter applied to it.
Example 1:
Clicks from Facebook Ads in Colombia
Example 2:
Clicks from Facebook Ads but for a specific campaign
Example 3:
Clicks from Facebook Ads for desktop
Calculated Metrics
You can create formulas using previously created Query Metrics or choosing metrics from Data Sources:
Example: we have an account that spends money on Facebook and Google, and we want to calculate the total spent for the account:
