What is a combination campaign?
It combines finding new customers with keeping customers. It is the most effective method to scaling your business by getting new website visitors, as well as catching existing users, or users that are about to slip away. Finding new customers is done by putting resources and time into learning who is most likely to become a customer. Over time the model gets more and more cost efficient.
How to create a combination campaign?
- Click the new campaign button in the top right corner in the Dashboard page
2. Select Combination (Prospecting & retargeting) campaign model.