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Matcherino Best Practices Guide for Partners
Matcherino Best Practices Guide for Partners

Suggestions for Getting the Most out of a Campaign

Jon Christopher avatar
Written by Jon Christopher
Updated over a week ago

Learn About Your Tools

  1. Take a look at the new Commentators' Guide to Matcherino for information on how to talk about an event page.

  2. Be sure you know how Sponsor Quests™ work from top to bottom. I've assembled a secondary guide to walk partners through the pertinent details here. This guide will also give you a sample walk-through of the Sponsor Quests™ redemption process so your casters can effectively teach their audience. 

  3. Use the highly customizable Matcherino CLR to integrate your Matcherino page into your broadcast! You can find information on how to build a number of tools in our CLR guide here.

  4. Look into the SponsorOverlay to gain access to additional earning opportunities.

  5. You can find out more about setting up Matcherino Bracketing in this guide and information about running a bracket in this guide.

  6. If you run a league, you can learn more about our Series functionality in this guide.

Social Media / Marketing Suggestions

  1. Please note that Partnered events cannot be named using vulgar language.

  2. Partner platform display names should not contain vulgar language. If this is part of your personal brand, you must update your name on the platform to fit these guidelines. You can change your platform display name in your Profile -> Settings screen.

  3. Create social media posts to include your tournament URL plus a call to action involving your code click, quests, etc.

  4. Post information about your tournament URL in discord announcement channels. Include a brief blurb about sponsor Sponsor Quests™ usage and its ability to multiply the financial gain of a single, free user!

  5. Don’t forget to tag @matcherino in order to get signal boosts from our primary account

Stream - Pre-Event Suggestions

  1. Include a chatbot command (!matcherino, !donation etc) that points viewers in  Twitch to your page to use codes

  2. Take time to setup and configure a custom stream CLR for your event!

Stream - Live Event Suggestions

  1. Have your casters read our latest Commentators' Guide to Matcherino for a walkthrough of what to talk about!

  2. Have your casters demonstrate code and Sponsor Quests™ use on stream. Be sure to keep clips of this demonstration for use in your own marketing and community training purposes. There may even be programs in the future that will require you to submit clips like this so it could be good to plan ahead!

  3. Turn a code redemption into potentially $1.00+ with combo-actions! Encourage viewers to turn the 15 seconds they spend using a marketing code  into a larger overall donation - all for free - by clicking all available Sponsor Quests™ as well.

  4. Don’t forget to talk about your merchandise options! Whether it’s a discord role, Matcherino hat, your own custom merch, etc. It can all bring in a significant amount of money to a tournament in a single transaction and can really push your metrics up!   Some organizers will put the first things they see on a list on their event to fulfill basic requirements - don’t forget that some thought and consideration as to  what your community may want could pay dividends over the long term.

Post event Suggestions

As outlined in the Event Finalization guide, we highly recommend partners look at their contribution lists for a variety of information:

  1. You will be able to see how much your community is utilizing the Sponsor Quests™ you had attached to your event. If there is a low utilization rate of a specific sponsor, you may not have to cycle it out before your next event and can re-use it more freely. If a Sponsor Quests™ has been used by a large portion of your community, it’s recommended that you switch it out for a new action.

  2. You will want to review your contribution lists for any signs of overt fraud (ie. similar usernames utilizing more than one coupon code or doing multiple sets of the same Sponsor Quests™). If you see this please report the names to your Matcherino representative prior to finalizing the event so they can help you resolve the issue and ban the offending accounts.

    Partners are held responsible for the actions of their community and fraud tied to a partner account is grounds for ejection from the program.

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