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Plus (+) Emailing: Create a Unique Email
Plus (+) Emailing: Create a Unique Email

Do you ever need to create a unique email address in a pinch? Here's how to quickly create an email address that will go to your inbox.

Cale Schmit avatar
Written by Cale Schmit
Updated over 8 months ago

Plus emailing, also known as email aliasing or email subaddressing, is a technique that allows you to create multiple email addresses that all route to the same inbox. This can be incredibly useful for organizing emails, managing subscriptions, and filtering incoming messages. Here’s a guide on how to use plus emailing effectively. Most modern email platforms, including Gmail, Outlook, and Yahoo Mail, fully support plus aliases.

Plus emailing works by adding a plus sign (+) followed by a unique identifier to your email address. For example, if your email address is john.doe@example.com, you can create aliases like john.doe+work@example.com, john.doe+shopping@example.com, or john.doe+newsletters@example.com.

To create an alias, simply append a plus sign (+) and a unique identifier after your username but before the @ symbol in your email address. There’s typically no need to set up these aliases beforehand; you can create them on the fly as needed.

For example:

  • john.doe+work@example.com

  • john.doe+personal@example.com

  • john.doe+amazon@example.com

An example in practice

Materio and other programs have a 1:1 ratio of email addresses to profiles. That means when you create your login for Materio, you can only use that email, and no one else can claim to use your email address for their access to Materio. For example, my email address (cale@materio.co) works for me and me alone.

Now, I want to create a "Client Concierge" account to test what clients can see in Materio. My login is cale@materio.co, but that takes me to my normal, firm login for Materio. To create a unique address, I can register a new user as cale+concierge@materio.co with its own password. I now have a client login that I can use to view projects as a client (after I add the Client Concierge profile to the project).

It's important to note that the new address will require a password. If you will share this login information with someone, don't use the same or similar passwords to your regular logins.

Relatedly, dots don't matter in Gmail domain addresses.

If someone accidentally adds dots to your address when emailing you, you'll still get that email. For example, if your email is johnsmith@gmail.com, you own all dotted versions of your address:

These dotted versions could also be used to create a unique login.

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