Did you know 46% of users will unfollow a brand on Twitter if they post too many promotional messages*? To avoid losing followers on social media, there are a few things you should avoid doing...

Don’t post too many promotional messages.

Find a balance of promotional posts, mixed with educational, and inspiring posts.

Don’t post irrelevant information.

Your followers don’t care what you had for dinner - match your posts to your audience and brand. 

Don’t tweet too much.

35% of people will unfollow for this reason. Think about what you’re trying to achieve from each tweet. 

Don’t ignore followers.

If a follower has taken the time to tweet you, be friendly and reply - you wouldn’t ignore someone if they spoke to you face-to-face. 

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