Facebook Content Monetization: What’s Changed & What You Need to Know

If you're monetizing accounts on Facebook, you've probably noticed some changes in your earnings dashboard. That’s because Meta recently transitioned to a new content monetization model, and it’s impacting how your earnings are calculated and displayed.

Let’s break down what changed, how these revenue metrics work now, and how Meta's calculation issues may be affecting the numbers.

Facebook used to break earnings into several buckets under an older model. Now, most Pages have switched—or are in the process of switching—to the new Content Monetization model.

Use This Diagram to Understand It All

Here’s a visual breakdown of how earnings are grouped, what’s still active, and which areas are affected by Meta calculation issues:

Your total earnings come from a combination of buckets. Here’s how they work in the old and new models:

Old Monetization Model

(These stop working once your Page switches to the new model)

Always-On Monetization (Still Active)

These earnings types continue to work whether you're on the old or new model:

Once you opt in, your Page gets access to a new earnings dashboard with these categories:

We're constantly monitoring the Meta API for fixes and/or changes. Please note that while earnings reporting in Meta Business Suite vs Measure Studio might be slightly different, your actual payouts are still accurate behind the scenes.

We’ve updated the metrics in Measure Studio to clearly label legacy metrics, so you can easily distinguish between older and updated data points. Some of the original metrics remain unchanged, while others have been replaced to reflect the latest platform updates.