Measure Studio’s public data feature gives you access to valuable insights from Instagram accounts—no login credentials needed. While data is limited to what’s publicly available, you can still analyze key performance metrics like post frequency, engagement rates, and content types. This article breaks down the types of data you’ll be able to view from any public Instagram account.
Reel Metrics
For Instagram Reels, you’ll be able to access the following public metrics:
Total Views – The number of times the Reel has been viewed
Engagement Rate (based on views) – Number of engagements per view or play for the selected date range. Includes organic + paid activity.
Total Engagements – The combined number of likes, comments, and shares
Total Likes – The number of likes on the Reel
Total Comments – The number of comments the Reel received
Total Shares – The number of times the Reel was shared
Photo/Carousel Metrics
For Instagram photo posts, you’ll have access to the following public metrics:
Total Engagements – The combined number of likes, comments, and shares
Total Likes – The number of likes on the photo
Total Comments – The number of comments the photo received
Total Shares – The number of times the photo was shared
Note: Metrics for Instagram Stories are not currently supported.
Using Measure Studio’s public data feature, you can gain valuable insights into how other brands are performing on Instagram—and use that data to inform your own content strategy. While the available metrics are limited to public data, they still offer meaningful benchmarks for engagement and content performance. If you have any questions or need help interpreting public data, feel free to reach out to our support team.