Measure Studio’s public data feature lets you connect and track public Instagram and TikTok accounts—no login credentials required. Once you’ve added a public account, here’s what you can expect:
The Account Will Automatically Appear on Your Dashboards
As soon as you connect a public account, it will automatically populate across your dashboards, giving you access to performance insights alongside your authenticated accounts.
You Can Add Widgets for Public Accounts
You can now create and customize dashboard widgets using data from public accounts—perfect for side-by-side comparisons, content benchmarking, or monitoring competitor activity.
Public Accounts Show Up in Your Account List
You'll see all connected public accounts in your Account List.
To view them:
Go to Manage Social Accounts (via your profile dropdown)
Use the Account Type filter to select "Public" and view only public data accounts.
Posts Will Appear in the Post List Tab
Once a public account is connected, its posts will begin populating in your Post List tab. Public posts are marked with a globe icon so you can easily identify them.
Filter for Public Posts Using Advanced Filters
In the Advanced Filters panel on the Post List tab, you’ll now see the option to filter for public data accounts. This makes it easy to analyze public content separately or in comparison to your owned posts.
If you have questions about using the public data feature or need help interpreting the metrics, feel free to reach out to our support team.