Measure Studio’s public data feature gives you access to valuable insights from TikTok accounts—no login credentials needed. While data is limited to what’s publicly available, you can still analyze key performance metrics to better understand how content is performing. This article breaks down the types of data you’ll be able to view from any public TikTok account.
Video Metrics
Since TikTok only uses video (Reel-style) content, you’ll have access to the following public metrics:
Total Views – The number of times the video has been viewed
Total Likes – The number of likes on the video
Total Shares – The number of times the video was shared
Total Engagements – The combined number of likes and shares
What You Won’t See
Comment counts are not available for TikTok public data.
Metrics for TikTok Stories or Live sessions are not currently supported.
Why This Matters
Even with limited metrics, TikTok public data provides meaningful benchmarks. You can analyze what types of content gain the most traction, compare performance across accounts, and use these insights to refine your own content strategy.
If you have any questions or need help interpreting TikTok public data, feel free to reach out to our support team.
If you have any questions or need help interpreting public data, feel free to reach out to our support team.