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Setting and Managing Targets

Learn how to set and track performance targets in Measure Studio

Nicole Soria avatar
Written by Nicole Soria
Updated over a week ago

The Targets feature in Measure Studio allows you to set measurable goals for your metrics and track your progress over time. Targets can be created at the platform, account, account group, and post group levels, giving you full flexibility in how you measure success.

What are Targets?

Targets are benchmarks you set for your metrics. For example, you might set a target to:

  • Reach 100K views on TikTok in a month

  • Grow your account by 500 followers

Once a target is set, Measure Studio will track performance against it so you can quickly see whether you’re hitting your goals.

Where You Can Use Targets?

You can set targets for metrics at the following levels:

  • Platform level – Track overall performance across an entire platform (e.g., total Instagram reach).

  • Account level – Track high-level goals like follower growth, reach, or engagement for a single account.

  • Account group level – Track combined performance goals across multiple accounts.

  • Post group level – Track performance goals for specific campaigns, content themes, or time periods.

How to Set a Target

On your dashboard, click the Target button.

A side panel will open where you can select 'Add Target'.

From here, you can:

  • Select the date range for the data you want to track

  • Choose the level (platform, account, account group, or post group)

  • Pick the platform

  • Select the metric you want to set a goal for

  • Set your number goal

Once your goal is set, it will populate on a list here:

Then, you’ll see your targets displayed right alongside your metrics on the dashboard, so you can easily track your progress in real time.

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