Archer is an AI chatbot designed to help you explore, analyze, and understand your social performance data instantly. Instead of manually digging through metrics or posts, you can simply ask Archer questions or give it instructions.
Beyond helping you analyze your social performance and content strategy, it can take actions within the tool to help speed up your workflows and day to day tasks.
Archer functions as an interactive assistant that helps you retrieve information, analyze content, generate reports, and more.
What Can Archer Help With?
Archer is designed to help you quickly explore your data, understand content performance, and turn insights into action, all through simple, conversational requests.
You can think of Archer as an analytical assistant that helps you retrieve information, evaluate content, surface insights, and perform actions for you within the tool.
Fetch Stats and Find Posts
Archer can instantly retrieve performance metrics and locate posts based on keywords, time periods, or performance signals.
Examples:
“Show engagement for last month.”
“Which posts had the highest views?”
“Find posts mentioning our spring campaign.”
“Search for videos from January that contain the keyword dogs”
Analyze Performance and Identify Patterns
Archer can evaluate your content to help you understand what’s working and why. It can recognize patterns, themes, and common elements across posts to surface useful insights.
Examples:
“Analyze our top posts this quarter.”
“What do our best posts have in common?”
“Which content types perform best?”
"What time of day should I post?"
"Why is this post performing so well?"
Create Post Groups and Set Up Auto-Grouping
Direct Archer to create post groups and set up auto-grouping for you.
Examples:
"Create a group with posts that contain food."
"Create a group with all my best performing posts from Q1."
"Group all posts that have a paid partnership from last year."
Generate Summaries and Report Slides
Archer can automatically generate presentation slides. Slides are saved to the Archer folder by default, or you can specify a different report.
Examples:
“Create a platform summary slide for this account”
“Create a slide for last month’s performance.”
“Add these stats to my weekly report.”
Archer AI helps you explore and analyze your social data faster by reducing manual searching, filtering, and comparison. By identifying patterns, evaluating content performance, and generating reports, Archer streamlines common analytical tasks through simple conversation.
If you’re not sure where to begin, start by asking Archer a question about your posts or performance.