Archer analyzes your social media performance data to identify patterns, predict outcomes, and recommend strategic changes. Instead of manually digging through charts and spreadsheets, simply ask Archer natural questions about your data.
What Performance Trends Archer Can Identify
Archer examines your account data to spot meaningful patterns across:
Content performance: Creative analysis on topics, verticals, and styles
Engagement trends: Likes, comments, shares, saves over time
Reach patterns: Follower vs. non-follower reach, feed vs. story performance
Format overview: Which formats (video, carousel, Reels) perform best
Audience behavior: When your audience is most active and engaged
Retention metrics: How long viewers watch your videos
Growth patterns: Follower growth, unfollows, and profile visits
Posting strategy: Optimal times, frequency, and content mix
How to Ask Archer About Your Performance
Ask Archer conversational questions about your data. Here are common examples:
Trend Analysis:
"Why is my reach down this week?"
"What's working best on Instagram right now?"
"Show me retention trends for carousel vs video content"
"How has my TikTok engagement changed over the last month?"
Content Performance:
"Which posts performed best this week?"
"What time should I post on Tuesday?"
"Are my Reels getting better retention than before?"
"What content types should I focus on?"
Predictive Questions:
"What should I post next based on current performance?"
"What content will resonate with my audience tomorrow?"
"Which format should I use for my next campaign?"
Understanding Archer's Analysis
When you ask about performance, Archer will:
Pull the relevant data: Access Measure Studio's hourly tracking and metadata
Identify patterns: Look for trends, anomalies, and correlations
Analyze the content: Use computer vision to understand what's in your posts
Explain the "why": Go beyond the numbers to tell you what's driving performance
Prescribe action: Recommend specific next steps
Here is an Example of an Archer Response
Tips for Better Performance Questions
Be specific about timeframes:
Instead of: "How's my engagement?"
Try: "How has my engagement changed in the last 2 weeks?"
Ask follow-up questions:
If Archer identifies a trend, dig deeper: "Why is that happening?"
Request examples: "Show me my top 3 posts from that time period"
Focus on actionable metrics:
Instead of: "Give me all my stats"
Try: "What's the one thing I should change about my content strategy?"
Compare formats and strategies:
"How do my video Reels perform vs. photo carousels?"
"Does posting at 9 AM work better than 6 PM?"
Reference your targets:
"What do I need to do to hit my reach goal this month?"
"Which metrics are off-track from my targets?"
What Data Archer Uses
Archer has access to all your Measure Studio data, including:
Standard metrics: Views, reach, impressions, engagement, followers
Advanced metrics: Retention curves, watch time, traffic sources
Content metadata: Post type, caption text, hashtags, mentions
Visual analysis: Faces, objects, text overlays, scenes (via computer vision)
Timing data: Post time, peak engagement windows, audience activity
Historical data: Your complete performance history in Measure Studio
Ready to start analyzing your performance? Open Archer from your Measure Studio dashboard and ask your first question!