Instead of manually building reports in spreadsheets or presentation decks, ask Archer to generate custom summaries and reports for you. Archer analyzes your data and creates actionable summaries tailored to your needs.
What Archer Can Create
Executive summaries: High-level performance overviews for leadership
Competitive analysis: How you or your clients compare to competitors whose account is connected to measure studio
Weekly/monthly recaps: Regular performance summaries for any time period
Campaign analysis: Deep dives on specific campaigns or initiatives
Content audits: Analysis of what content types are working (or not)
Report Slides: Ask Archer to generate a presentation-ready slide from your data.
How to Request Reports
Simply ask Archer conversational questions about the report you need:
Executive Summaries:
"Create a weekly executive summary for all my accounts"
"Give me a monthly recap for March"
"Summarize our TikTok performance this quarter"
Client Reports:
"Make a weekly executive summary for each of my clients"
"Generate a performance report for [Client Name]"
Competitive Analysis:
"Compare our performance to competitors this month"
"How are we performing vs. [Competitor Name]?"
Campaign Reports:
"Summarize the performance of our spring campaign"
"Analyze all posts tagged with #NewProduct"
Here is an Example of an Archer Response
Tips for Better Reports
Be specific:
Instead of: "How are we doing?"
Try: "Create a performance summary for last week"
Define your audience:
"Create an executive summary for our leadership team"
"Focus on engagement metrics"
"Show top and bottom performers"
Use account type flags:
"Report on all owned accounts" (requires accounts flagged as owned)
"Compare my performance to competitors" (requires competitor accounts set up)