Rewatching clips to figure out what's in them is a time sink. Content Lens do that work for you — giving you instant, structured insight into every post so you can focus on making smarter content decisions.
Content Summary: Know what's in a post at a glance
Content Summary is a plain-English description of what's happening in the clip — the visuals, any on-screen text, the audio or music, and who appears. Think of it as a smart caption that tells you everything you'd learn from watching, in seconds.
Why it's useful: Quickly review a large library of posts, brief your team on content, or understand a competitor's clips without pressing play.
Detections: See what makes your content tick
Detections automatically tag every post across 18 attributes. Instead of watching to figure out the format or tone, you can see it all in one panel.
What's being detected
What the content is about
Subject — The main topic (e.g. Dating apps, Beauty, Travel)
Activities — What's happening (e.g. Dancing, Cooking, Unboxing)
Genre — The content type (e.g. Tutorial, Entertainment, Review)
Format — How it's packaged (e.g. Clip, Long-form, Story)
What makes it feel the way it feels
Tone — The register (e.g. Casual, Humorous, Inspirational)
Vibes — The broader emotional character
Emotional trigger — What feeling it's designed to spark (e.g. Curiosity, FOMO, Nostalgia)
Hook — How it grabs attention in the first moments (e.g. Striking Image, Bold Statement, Question)
How it was made
Setting — Where it was filmed
Visual medium — Live Action, Animation, Screen Recording, etc.
Production quality — UGC, Prosumer, or Studio-level
Subject composition — Singular subject, group, product-only, etc.
Text and language
Text language — Language of on-screen text
Spoken language — Language spoken in the video
Text type — How text is used (e.g. Persistent Captions, Lower Third)
Text in media — The actual words pulled verbatim from the video
Paid and series signals
CTA style — Implicit or explicit call to action
Ad detected — Whether the post is a paid promotion
Part of series — Whether it's part of an ongoing content series
Filtering by AI-detected attributes
You can filter your entire content library using any of these detections across five categories:
Brands & Ads — brand mentions, ad formats, and sponsorship signals
People & IP — recognizable people, characters, sports teams, or intellectual property
Products & Topics — Genre, activities, and settings
Format & Vibe — content format, tone, and emotional feel
Text & Language — on-screen text, spoken language, and captioning
Getting started
Open any post in Measure Studio in the Post List.
Select the 'Summary' tab below the thumbnail.
You should now see the AI-generated description and list of detections.
Once you've explored the Summary tab, use the AI-detected attributes to filter your content library and spot patterns across campaigns, as well as export this data. You can also ask Archer to analyze posts by any of these labels — for example, "Which posts with a Humor vibe performed best this month?"