Threads is now a supported platform in Measure Studio. Connect a Threads account to track performance at both the post and account level, alongside your other connected platforms.
Post Level Metrics
For each Threads post, Measure Studio tracks:
Views - Total: how many times the post was viewed
Total Engagements: the combined count of likes, replies, reposts, quotes, and shares
Likes: how many people liked the post
Replies: how many replies the post received
Reposts: how many times the post was reposted
Quotes: how many quote posts reference this post
Shares: how many times the post was shared outside Threads
Account Level Metrics
At the account level, Measure Studio tracks the same engagement metrics plus content mix and audience growth:
Views - Total
Total Engagements
Likes
Replies
Reposts
Quotes
Shares
New Posts: total posts published in the selected date range
New Text Posts
New Photos
New Videos
New Carousels
New Other Posts: posts that don't fall into the text, photo, video, or carousel types
Follower Growth: net change in followers for the selected date range
Getting Started
Connect a Threads account from the Accounts page, the same way you add any other platform. Once connected, Threads data shows up in your dashboards, tables, and reports next to your existing channels, so you can compare performance across platforms in one place.
If you have questions about Threads reporting, reach out to our support team.