New posts from public accounts don't appear in real time. How quickly a post shows up, and how often its numbers refresh, depends on the platform.
Update Schedule by Platform
Platform | New post discovery | Post data updates |
YouTube | Hourly | Daily, at midnight Pacific |
X | Hourly | Daily, at midnight Pacific |
Daily, at midnight Pacific | Daily, at midnight Pacific | |
Daily, at midnight Pacific | Daily, at midnight Pacific | |
TikTok | Daily, at midnight Pacific | Daily, at midnight Pacific |
Daily, at midnight Pacific | Daily, at midnight Pacific |
For Instagram, Facebook, TikTok and LinkedIn, a post published on Tuesday morning will usually show up after the midnight Pacific sync that night, with its first numbers.
Why Some Platforms Update Once a Day
Hourly updates depend on using a platform's official API for public data. YouTube and X offer that, so those platforms update hourly.
Checking a Post's Numbers
Public account numbers in Measure Studio are the numbers from the last sync. They can be lower than what you see on the platform at the moment you look, especially on a recent post. The next sync brings them up to date.
Frequently Asked Questions
How soon will a new post on a public account appear?
On YouTube and X, within an hour. On Instagram, Facebook, TikTok and LinkedIn, after the next midnight Pacific sync.
When do post numbers refresh?
On the same schedule as discovery. Instagram, Facebook, TikTok and LinkedIn refresh once a day at midnight Pacific.
If you have questions about public data or need help interpreting the numbers, feel free to reach out to our support team.