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About Instagram Business accounts

What is an Instagram Business Account, and how can I upgrade?

Thomas Kramer avatar
Written by Thomas Kramer
Updated over 5 years ago

About Instagram Business Accounts

Anyone can upgrade their Instagram account to a Business account. This allows you to see advanced analytics on your Instagram posts and stories, in addition to other business-friendly features like contact buttons. 


How to upgrade to a Business account

Follow these steps:

  1. Go to your profile and tap the menu icon on the top right corner.

  2. Tap Settings.

  3. Tap Account.

  4.  At the bottom of this view, you can see the option to Switch to a Professional Account . Click on this button and select  a Business  account.

  5. VERY IMPORTANT: When you switch to a Business account, make sure you select to connect the account to your official Facebook page. If you skip this step, you will not be able to authorize your account with us. 

How to Link an Instagram account to a Facebook Page

We know, it's a little weird that Instagram accounts have to be connected via Facebook for us to pull data to power your Measure.Studio account. Blame Zuck.

To connect a Facebook account, open Instagram on your mobile device. Next go to Settings > Account > Linked accounts. 

From there, tap Facebook and link your Facebook Page. If you don't have a Facebook Page, you'll need to create on on Facebook. Click here for instructions on how to create a Facebook page.

Sometimes Facebook adds a random placeholder Page here. You may need to unlink it first and re-link your Page.

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