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How to Import YouTube Data

Use Measure Studio to import and benchmark metrics unavailable in YouTube's APIs.

Thomas Kramer avatar
Written by Thomas Kramer
Updated today

Measure Studio makes it easy to import certain YouTube metrics that aren’t available through the YouTube API—like Impressions, Thumbnail Click-Through Rate, and more—by using data downloaded directly from YouTube Creator Studio.

This helps you get a more complete view of your performance by aggregating and benchmarking key metrics all in one place.

To get started, navigate to YouTube's Creator Studio here:

Make sure you're logged into a channel that is connected to Measure Studio.

Next, click the "Analytics" tab, on the far left menu, then the "Advanced Mode" button on the top right.

Next, select the "Lifetime" date period in the Date drop down menu.

PLEASE NOTE: Data exported from YouTube MUST be in the lifetime period

Hover over the metric section, and select the metrics you would like to see.

Once you've picked your metrics, if you would like video-level data, you may pick up to 500 videos at a time using the colored checkboxes below.

Once done, click the "Export current view" button on the top right. It looks like an arrow pointing down. Pick the "Comma-separated values (.csv) option.

Your data is downloaded! Now all you have to do is import it into Measure Studio.

Navigate to the Import Reports page here: https://app.measure.studio/app/imports

Next, click the "Import Data" button on the top right". IMPORTANT: Select the .zip file as downloaded from YouTube.

Your file should process immediately! Soon you'll see your imported data on individual YouTube videos with benchmarks. Congrats, you're done! 🎉

PLEASE NOTE - Data may have limited availability based on the time period selected.

2018.01.01 forward

  • Impressions

  • Impressions Click-through Rate

2022.10.09 forward:

  • Shown in feed

  • Viewed (vs swiped away)

2017.08.01 forward, 90 days or less date periods only

  • Unique viewers

  • Average views per viewer

2021.04.21, 90 days or less date periods only

  • New Viewers

  • Returning Viewers

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