Why Do Some Audience Demographics Show as 'Audience Unknown'?
Why Do Some Audience Demographics Show as 'Audience Unknown'?
Written by Nicole Soria
Updated over 11 months ago
Are your audience demographics showing as "Audience Unknown"? Here's why!
The data we receive from platforms often doesn't add up to 100%. Therefore, we display percentages for the known values provided and classify the remaining data as "unknown."