Measure Studio

Historical Data for Newly Added Accounts

What Historical Data is available when I connect my accounts?

Written by Nicole Soria

Updated over a week ago

Facebook

Followers	Day of connection forward
Account Sourced Metrics	2 years from connection date, longer for video metrics.
Post Media	Last ~5000 posts in trial, we can backfill further.
Post Sourced Metrics	Day of connection forward, except for video metrics (earnings, views, etc) which are available daily and historically. Historical estimates available for others. Post-level metrics are only available for posts less than 2 years old, for their first 2 years of life.
Paid Metrics	Paid impressions are available at teh page-level for the prior 2 years. Other paid metrics available 90 days from connection of a Meta ads account.

Instagram

Followers	Day of connection forward.
Account Sourced Metrics	2 years back from connection date (views, reach, engagements, etc).
Post Media	Last ~5000 posts in trial, we can backfill further. Excludes stories prior to connection.
Post Sourced Metrics	Day of connection forward, historical estimates available. Post-level metrics are only available for posts less than 2 years old, for their first 2 years of life.
Paid Metrics	Paid views are available at the account-level for the prior 2 years. Other paid metrics available 90 days from connection of a Meta ads account.

TikTok

Followers	Day of connection forward.
Account Sourced Metrics	60 days prior to connection.
Post Media	Last ~5000 posts in trial, we can backfill further.
Post Sourced Metrics	Day of connection forward.
Paid Metrics	Day of connection forward.

X

Followers	Day of connection forward.
Account Sourced Metrics	Day of connection forward.
Post Media	Last ~5000 posts in trial, we can backfill further.
Post Sourced Metrics	Day of connection forward Public data (likes, retweets, etc) - available for older posts, these lifetime totals should be available for posts older than 30 days at the time of connection, but will never be checked again after the initial sync. Private data (impressions, video views, etc) - available for posts published within the 30 days prior to connection. Data updated on day 1, 2, 3, 7, 14, 28 of the post's life. Post tracking is paused for posts older than 30 days.
Paid Metrics	Available for boosted tweets publishing within 30 days prior to connection.

LinkedIn

Followers	~10 months.
Account Sourced Metrics	Last 13 months.
Post Media	Last ~5000 posts in trial, we can backfill further.
Post Sourced Metrics	Available daily and historically for all posts for the 13 months prior to connection.
Paid Metrics	Not supported at this time.

YouTube

Followers	All time historical and daily.
Account Sourced Metrics	All time historical and daily for metrics available in API. Unsupported metrics (impressions, CTR, etc) may be imported for any date period, but may not be available for more than the last few years in YouTube Analytics.
Post Media	Last ~5000 posts in trial, we can backfill further.
Post Sourced Metrics	All time historical and daily for metrics available in API. Unsupported metrics (impressions, CTR, etc) may be imported for any date period, but may not be available for more than the last few years in YouTube Analytics.
Paid Metrics	Paid metrics available 90 days from connection of a Google Ads or DV360 ad account.

Snapchat

Followers	All time historical and daily.
Account Sourced Metrics	All time historical and daily.
Post Media	Last ~5000 posts in trial, we can backfill further
Post Sourced Metrics	Day of connection forward.
Paid Metrics	Not supported at this time.