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Historical Data for Newly Added Accounts

What Historical Data is available when I connect my accounts?

Written by Nicole Soria

Facebook

Followers

2 years

Account Sourced Metrics

Organic page-level metrics available for up to 10 years. Aggregated account totals available for the last 13 months

Post Media

Last ~1000 posts in trial, we can backfill further.

Post Sourced Metrics

Day of connection forward, except for video metrics (earnings, views, etc) which are available daily and historically. Historical estimates available for others. Post-level metrics are only available for posts less than 2 years old, for their first 2 years of life.

Paid Metrics

Paid impressions are available at the page-level for the prior 2 years. Other paid metrics available 90 days from connection of a Meta ads account.

Instagram

Followers

2 years

Account Sourced Metrics

Availability varies by metric: engagement metrics (likes, comments, shares, saves) and views are available for roughly the most recent 200 days; follows/unfollows for about 1 year; and reach and profile link taps have no effective limit. Aggregated account totals are available for the last 13 months.

Post Media

Last ~1000 posts in trial, we can backfill further. Excludes stories prior to connection.

Post Sourced Metrics

Day of connection forward, historical estimates available. Post-level metrics are only available for posts less than 2 years old, for their first 2 years of life.

Paid Metrics

Paid views are available at the account-level for the prior 2 years. Other paid metrics available 90 days from connection of a Meta ads account.

Threads

Followers

Starts at connection. Threads only provides the current follower total, not a historical count, so the followers curve begins building on the day of connection.

Account Sourced Metrics

On connection, we backfill daily metrics (views, likes, replies, reposts, quotes, clicks) up to ~2 years back, or to account creation if newer. Threads' API caps insights at a rolling ~2-year window.

Post Sourced Metrics

Threads exposes lifetime totals only (views, likes, replies, reposts, quotes, shares), with no day-by-day breakdown. We snapshot each post daily and build the curve forward from when we start tracking. There's no retroactive per-day post history, and posts older than ~2 years fall outside the window.

TikTok

Followers

60 days prior to connection.

Account Sourced Metrics

60 days prior to connection.

Post Media

Last ~5000 posts in trial, we can backfill further.

Post Sourced Metrics

Day of connection forward.

Paid Metrics

Day of connection forward.

X

Followers

Day of connection forward.

Account Sourced Metrics

Day of connection forward.

Post Media

Last 1000 posts in trial

Post Sourced Metrics

Day of connection forward Public data (likes, retweets, etc) - available for older posts, these lifetime totals should be available for posts older than 30 days at the time of connection, but will never be checked again after the initial sync. Private data (impressions, video views, etc) - available for posts published within the 30 days prior to connection. Data updated on day 1, 2, 3, 7, 14, 28 of the post's life. Post tracking is paused for posts older than 30 days.

Paid Metrics

Available for boosted tweets publishing within 30 days prior to connection.

LinkedIn

Followers

Last 12 months

Account Sourced Metrics

Last 12 months

Post Media

Last ~1000 posts in trial, we can backfill further.

Post Sourced Metrics

Available daily but historical data for posts for non-video metrics is not available (impressions, reactions, etc).

Paid Metrics

Not supported at this time.

YouTube

Followers

All time historical and daily.

Account Sourced Metrics

All time historical and daily for metrics available in API. Unsupported metrics (impressions, CTR, etc) may be imported for any date period, but may not be available for more than the last few years in YouTube Analytics.

Post Media

Last ~1000 posts in trial, we can backfill further.

Post Sourced Metrics

All time historical and daily for metrics available in API. Unsupported metrics (impressions, CTR, etc) may be imported for any date period, but may not be available for more than the last few years in YouTube Analytics.

Paid Metrics

Paid metrics available 90 days from connection of a Google Ads or DV360 ad account.

Snapchat

Followers

All time historical and daily.

Account Sourced Metrics

All time historical and daily.

Post Media

Backfill content published in the last 90 days

Post Sourced Metrics

Day of connection forward.

Paid Metrics

Not supported at this time.

Public accounts

Public account tracking is available for Facebook, Instagram, X, LinkedIn, and TikTok only.

Followers, account-level metrics

Not available historically

Post media, post metrics

30 Days from Connection

Paid/ad metrics

Not available

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