Currently, Total Reach data in Measure Studio is only available for the last 7 days or 28 days. Filtering Total Reach beyond these predefined date ranges isn’t supported at this time.
Why is this the case?
Total Reach represents the unique number of users who saw your content. To ensure this metric is accurate, we avoid summing daily reach values across custom date ranges because it would inflate the total.
By limiting Total Reach to fixed 7-day and 28-day periods, we can ensure your data remains precise.
Need more help?
If you have any further questions or need assistance, feel free to reach out to our support team.