Once I've set up an integration, when will new data be updated?
Every time you edit the settings of an integration and click Save Connection it will refresh the connection and fetch all data from your chosen historic Date up to the moment you save the connection.
Thereafter, data will be automatically fetched once every 24 hours between 01:00 and 03:00 GMT+0.
Where is the data from an integration stored in Mediatool?
To view the raw data that is fetched from your integrations, navigate to the Results section of your organizational account and then the Sheet View tab. All integrated platforms will be displayed as separate tabs either at the bottom left or bottom right of the Sheet View in the Results section.
By clicking on the integrated platform of your choice and adjusting your date filter, you'll be able to view the data that has been fetched.
Why is there a discrepancy between the data displayed in the integrated third-party platform and the data displayed in Mediatool?
Most data discrepancies relate to the following issues:
The data for the most recent day hasn't been fetched yet
Because new data is only fetched every 24 hours, the data from the most recent 24 hours that is displayed in Mediatool may not represent the data from the entire date in question.
As a rule, you can trust all historic data to match the data from your integrated platform as long as it is more than 24 hours old. Consider this limitation when comparing between Mediatool and any integrated platform.
The measure that you're considering in Mediatool is actually connected to a different measure in the integrated platform
Double-check the Integration Settings in Mediatool to see which measures and splits from the integrated platform are mapped to which measures and splits in Mediatool.
How do I visually display the data that is fetched with an integration?
You can put your data to work and gain valuable insights by navigating to the Reports section and creating a collection of dynamic charts. For more information on how; visit our help center article on Reports.
Under which account should I set up the integration in my Mediatool account that has multiple account levels?
It depends on who you want to have access to the data.
Best Practice
Given that advertisers typically separate their ad accounts by market, setting up integrations at the subsidiary level is usually the recommended approach. This allows each market or subsidiary to efficiently manage and view its specific data. Read more about the two options below:
Parent Account Level Integration:
When you set up connections at the parent account level, all data will be stored in the result section of the parent account.
This data will only be visible to users who have access to the parent account.
Exception: If tracking is enabled and any results successfully match media entries saved under subsidiary organizations, those results will be transferred to the respective subsidiary. This makes the data available to users on the subsidiary account.
Subsidiary Level Integration:
If you set up the connections under a subsidiary organization, users at the subsidiary level can directly view all the integrated data, regardless of whether it is tracked or not.
Advertisers commonly split their ad accounts by market, making this approach favorable for ensuring each market can independently view and manage its data.
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