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Understanding How MV + Mailchimp Work Together
Understanding How MV + Mailchimp Work Together

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Erin Kelly avatar
Written by Erin Kelly
Updated over a week ago

When someone signs up for your MemberVault product, you can send their details to Mailchimp.

To do this you need to integrate the two platforms. This is important because MemberVault will use this to make sure it is communicating with the right Mailchimp account and the right audience. You need to follow these 2 simple steps.

Step 1 - Configure the general settings.

This is where we first tell MemberVault about our Mailchimp account. This is important because MemberVault will use this to make sure it is communicating with the right Mailchimp account.

1. In MemberVault, select Integrations then Email Integration.

2. Select Mailchimp from the dropdown menu then click the 'Save Email Settings' button. New fields will now appear that have to be completed. The one you need is the API Key.

3. To get the API Key from Mailchimp:
a. Login, click the profile icon then click Account.

b. Next, click on Extras then API Keys.

c. Click "Create a Key". A new row will appear with the API key field populated amongst other fields.

d. Click into the Label field which currently says "none set" and enter MemberVault.

e. Copy the value under the API key column.

4. Paste the API Key into the API Key field in MemberVault and click 'Save Email Settings'. It should now look similar to the below:

You’ve successfully connected MemberVault to your Mailchimp account!

Step 2

The second piece of the puzzle is to tell MemberVault which Mailchimp audience to add your sign-ups to. You will need to do this for every product you create. If you forget this step, people won’t get your emails.

1. In MemberVault, click Products on the left-hand menu.

2. For your product, click Edit.

3. Under SIGN UP OPTIONS, select either Form (for free products) or Payment (for paid products) in the Sign Up Type dropdown.

4. Scroll down a little bit and you will see a Mailchimp audience dropdown. Select the correct one (you may only have one anyway).

Note: I usually recommend having one Mailchimp audience. You can organize different groups of contacts within the one audience. This will help streamline your setup and make life so much easier. You can learn more about this here

5. Changes will be saved automatically but you can always click any of the visible Save buttons just to be sure. This connects your product to the right Mailchimp audience.

Mailchimp is now fully connected to MemberVault on an account level (Step 1) and on a product level (step 2). You don’t need to repeat step 1 again. Step 2 will have to be repeated for every new product you set up.

**This article is written by our resident Mailchimp pro, Vicky Glass. Learn more about her below:

My name is Vicky, I'm a certified Mailchimp pro and a big fan of MV. You can geek out with me over on my MV site: and/or tag me in the Collab (@Victoria Glass) when you run into questions around Mailchimp. I hang out in there a lot so I will pick up your questions if you tag me.

Questions? Reach out to us at, via chat support within your Admin account (available to paid users) or within our FB Group, The MV Collaborative.

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