If you are a MailChimp user looking to set up automated emails for your Time or Date Drip products, this article will walk you through how to achieve this.
This is a great strategy for notifying your users when you release a new module and reminding them to go in and engage with your MV content!
For Time Drip Emails:
Step 1: Make sure you have a tag set up in your MV actions.
If you already have a Welcome Email automation set up, then you will be all set to use the same tag. Your tag will be specific to your product, but here is our example below:
Step 2: Set up your Automation in MailChimp
Please note: Classic Automations are now a retired Mailchimp feature and are only available to Mailchimp accounts who have previously created a classic automation.
To read more about using classic automations in Mailchimp, please click here.
For a tutorial on how to set up a Classic Automation sequence, visit this help article.
You will need to be on a paid MailChimp plan in order to activate your Customer Journey automation, but you can get it all set up on a free plan. If you do not wish to use a paid MailChimp plan, we recommend using Date Drip instead of Time Drip for your MV products.
In your MailChimp dashboard, select Create, then select Automations.
Click "Get Started," then click "Create Journey."
Create a name for your customer journey. This is internal, so your subscribers will not see this. To make this easy to remember, you could use: [Insert Your Product Name] Module Release Email Sequence.
Select "Tag Added" for your starting point. When it prompts you to select a tag, make sure you select the one we created for your Welcome Email when the user is added to your product.
Select "Add a Journey point," then under Actions select "Time Delay." If you are releasing a new module each week, then you would set this to one week. Click Save.
Add a second journey point, and this time select "Send Email."
Add a Subject Line (or remember to come back and add it in later), then select a template to design your email.
Once you have selected your template, you can customize and design your module release reminder email!
To publish your journey on a paid plan, simply select Activate Journey in the top right corner of your screen. If you are on a free plan, you will need to upgrade to a paid plan to activate your Customer Journey automation.
For Date Drip Emails:
The simplest way to schedule date dripped emails is to create a regular email campaign, then schedule it to send out on your specific date of choice.
Scheduling emails is a paid MailChimp plan feature, so if you are on a free plan and would like to use this strategy, we recommend drafting your email ahead of time, then setting yourself a reminder to go in and manually send your email on the day you release your new module.
While you could manually schedule emails for your Timed Drip products on a free MailChimp plan, it's a lot more work to keep track of every new person who joins your product, which is why we recommend instead going the Date Drip route.
Questions? Reach out to us at hello@membervault.co, via chat support within your Admin account (available to paid users), or connect with other users within our FB Group, The MV Collaborative.