When you are adding a new query you can make complex queries in a simple manner. 

In the above example, we want to monitor anything that’s been posted about “Ryanair” which also includes the word “ flights” (this is why we have included it in the positive keywords field). So this would bring up cheap flights, last minute flights, economic flights etc. 

However, we want to exclude results that have to do with Ryanair hotels package “Ryanair hotels”, so we have added 2 keywords in the Negative Keywords field to exclude anything that has to do with the hotels.

If you are familiar with Boolean queries this would look like:

“Ryanair” AND “Flights” NOT (“hotels” OR “packages” OR “Ryanair hotel packages”) 

OR if you are familiar with Google search boolean syntax it would look like:

“Ryanair” +”flights” -”hotels” -”packages” -”Ryanair hotel packages”

You can add another positive keyword if you like, but this is not recommended.