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Merchynt's Two Audit Tools Explained

Learn the key differences between the GBP Audit Tool and the Heatmap Audit Tool so you can use the right one at the right time.

Justin Silverman avatar
Written by Justin Silverman
Updated over 2 weeks ago

Marketing agencies in our Agency Partner Program get access to two different—but very useful—heatmap tools to help generate leads and close new clients. Since they might seem similar at first glance, it’s totally normal to wonder why there are two and which one you should be using. This guide breaks it down in plain English so you can make the most of both tools. 🙌


🔍 Tool #1: GBP Audit Tool

URL: https://www.merchynt.com/gbp-audit-tool
Purpose: Lead generation, hands-off GBP audits
Who should use it: Your leads (not you!)
Best for: Capturing new leads on autopilot


✅ What It Does:

This is a white-labeled, self-serve audit tool that you can embed on your website or share directly with leads via email or text. It's designed to run detailed audits of their Google Business Profile (GBP), including:

  • GBP optimization score

  • Business description & services analysis

  • Review insights (keywords, frequency, sentiment)

  • Images audit

  • Keyword ranking heatmaps (up to 3!)

It helps explain why the lead needs help with local SEO, making your pitch 10x easier.

🔧 How It Works:

  1. Complete the white label setup in your Merchynt dashboard.

  2. Add it to your website or send it directly to prospects.

  3. The lead logs into their Google account and submits the audit request.

  4. The report is generated (in 1–4 hours, usually faster) and emailed to:

    • You (as the agency partner)

    • The lead (from your white-labeled tool—not from us)

  5. You follow up and close the deal.

⚠️ Important: Do not use this tool for current clients or use the public version with their emails. That would send them Merchynt-branded emails.


🎣 Think of It Like:

A fishing lure 🎣 you cast out into the digital world. You set it up once, and as leads bite, you reel them in with a compelling, automated audit report. Then you can follow up and convert them to clients.



🔍 Tool #2: Heatmap Audit Tool

URL: https://www.merchynt.com/free-local-ranking-reports-with-heatmaps
Purpose: Manually create single heatmap reports for leads
Who should use it: You (the agency)
Best for: Proactive outreach & custom demos


✅ What It Does:

This is your manual-use lead gen tool, perfect for sending out quick local ranking snapshots. It focuses only on keyword heatmaps, showing where a business ranks in their city/town for up to 3 keywords.


You get 100 keyword audit credits per month as part of the Agency Partner Program, and you can use these however you want.


📤 How It Works:

  1. Log into the Heatmap Audit Tool.

  2. Choose the keywords and location.

  3. Run the report.

  4. Once generated, you can send your lead:

    • A grey-label URL (no visible Merchynt branding)

    • An unbranded PDF version to send to leads

  5. Send it to leads as a conversation starter or sales tool to get them further down the funnel.

🔄 How to Sync with Your Agency Account:

If you're only seeing 5 credits, it means your Heatmap Tool account isn’t linked with your Agency Program yet. Here’s how to fix that:

  1. Log into the Heatmap Tool.

  2. Click your remaining credit count at the top right of the screen.

  3. Click “Get Credits”.

  4. Enter the email address you used when you joined the Agency Partner Program.

  5. Done! You’ll now have 100 monthly credits unlocked. 🥳

⚠️ This tool only works for businesses with a public address on their GBP. It won’t work for service area businesses (SABs).

🛠 Not for Clients:

Just like the GBP Audit Tool, this one isn’t for active clients either—Paige handles client optimization reports automatically.


📊 Quick Comparison Table

Feature

GBP Audit Tool

Heatmap Audit Tool

Self-serve by leads?

✅ Yes (white-labeled)

❌ No (you run the audit)

Embeddable on your site?

✅ Yes

❌ No

Branding

🏷️ White-labeled

⚪ Grey-labeled or unbranded PDF

Email goes to lead?

✅ Yes (from you)

❌ No (you forward it)

Type of audit

Full GBP optimization + heatmaps

Heatmaps only

Works for SABs (no address)?

✅ Yes

❌ No

Used for clients?

❌ No

❌ No

Ideal use case

Passive lead generation

Proactive outreach or custom pitches



💬 Need Help?

If you're still unsure which tool to use or want help setting things up, just message us through the live chat on our website—we're always happy to help!

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