How To Send Emails from Your Own Email and Customize Email Alerts

What Does This Feature Do?

By connecting your Google-powered email (Gmail or Google Workspace), you can:

Send alerts directly from your own agency email.
Reply directly from your inbox to any email sent to clients.
Easily track all emails Paige sends on your behalf in your Sent folder.
Fully customize the look, text, and content of each type of alert sent to your clients.
Use "Merge Tags" to automatically add customized information to each email.

Types of Alerts You Can Customize and Edit

Here’s a detailed description of every email alert type you can edit:

Email Alert Type	When It’s Sent
Post Approval	Sent 3 days before a scheduled post that needs approval.
Q&A Approval	Sent 3 days before scheduled Q&A that needs approval.
Review Reply Approval	Sent within 30 minutes of getting a new review requiring approval for a reply.
Video Approval	Sent 3 days before a scheduled video needs approval.
Need More Images	Sent 3 days before Paige runs out of images to upload based on client's image upload settings.
Need More Reviews	Sent approximately every 5 days without new reviews.
Great Work Getting Reviews	Sent immediately after receiving 4 new 5-star reviews within a week.
Great Work Uploading Images	Sent when the client uploads enough images to last at least 90 days.
New Audit Report	Sent immediately when the monthly heatmap report is ready.
Weekly Progress Report	Sent weekly to summarize past week's activities and next week's plan.
Bad Customer Feedback Received	Sent immediately when negative feedback is left via the Review Request link.
New Task Assigned	Sent immediately when a special (non-regular) task is created. Best sent to your agency, not clients.

Emails That Cannot Currently Be Customized:

Client Handover Email: Sent to Paige account admin at the end of the day you onboard a new client.
Media Upload Alert: Sent to Paige account admin immediately after a client uploads media.

How to Connect Your Google Email (Step-by-Step)

Step 1: Find the Email Settings Page

Log in to your Paige account.
Click Settings in the main left-side menu
Click the White Label tab.
Near the top-right, click Email Settings.

Step 2: Connect Your Google Account

Click the Connect Google Account button.
Follow the steps to log into your Gmail or Google Workspace account. (You must use Google's secure authentication.)
Click Allow to give Paige permission to send emails.

Step 3: Verify Your Connection

Once done, your email address will display as the sender.
All Paige alerts will now come directly from your own email.

⚠️ Important Notes:

Paige only supports Gmail and Google Workspace emails.
SMTP setup (manual server settings) is not available.
As soon as you connect your Google email inbox, Paige will start using the custom templates from the section below. These templates will almost identically match the grey-label ones your clients were receiving previously, minus a few minor formatting changes.
If your Google account disconnects (e.g., after changing your password), Paige automatically switches back to the default templates and sending domain until you reconnect.
If you ever change the password connected to this Google account, you must then reconnect it back to this settings area of Paige to ensure Paige continues to send via your email inbox. Google breaks the integration when a password is changed.

How to Customize Email Templates

Step 1: Choose a Template to Customize

From your Paige account, click Settings → White Label → Email Settings.
Select the template you'd like to edit from the dropdown. For convenience, we preloaded all existing standard templates into your account so you can make edits instead of rebuilding them from scratch.

Step 2: Use the Drag-and-Drop Editor

The editor is easy to use. Simply:

Drag blocks like text, images, and buttons to customize the look.
Edit fonts, colors, and overall layout.

Step 3: Insert Dynamic Information Using Merge Tags

Merge Tags insert dynamic content automatically. Here’s how to use them:

In the editor when inside a text block, click the Merge Tags dropdown to see available tags.
Only use tags provided in the dropdown for that specific template. (Not all tags work on every email.)

Merge Tags Explained (Definitions Table)

Here's what each merge tag does when used correctly in the templates that support them:

Merge Tag	Description
`{{agency_logo}}`	Your agency’s logo (uploaded in White Label settings).
`{{agency_name}}`	Your agency’s name (White Label settings).
`{{agency_url}}`	Your agency's main website URL (the root domain of your custom subdomain).
`{{approval_link}}`	Link to Paige’s hosted approval page for specific content.
`{{business_name}}`	Client’s nickname or official Google Business name.
`{{client_name}}`	Client’s name or defaults to "there" if unknown.
`{{post_image}}`	The image from a scheduled post.
`{{post_scheduled_date}}`	Scheduled publish date for a post.
`{{post_text}}`	The text content of a scheduled post.
`{{answer}}`	Answer Paige generated for Q&A.
`{{question}}`	Question Paige generated for Q&A.
`{{question_scheduled_date}}`	Scheduled date for posting Q&A.
`{{review_comment}}`	Comment from a Google reviewer.
`{{review_stars}}`	Number of stars left by reviewer.
`{{suggested_review_reply}}`	Paige-generated review reply pending approval.
`{{image_upload_link}}`	Client-specific URL for uploading images.
`{{password}}`	Password for client’s Image Upload link.
`{{days_since_review}}`	Days since last Google review.
`{{review_request_link}}`	URL clients use to request reviews (giveratings.com).
`{{review_ideas}}`	Paige-generated suggestions to get more reviews.
`{{number_of_reviews}}`	Number of reviews received in past 7 days.
`{{total_review_count}}`	Total number of Google reviews client has.
`{{average_review_rating}}`	Client’s average rating (e.g., 4.2).
`{{images_timeline}}`	Days of available images based on client's frequency settings.
`{{report_url}}`	Link to client’s monthly heatmap report (Audit Report only).
`{{weekly_digest}}`	List of tasks completed in the past week.
`{{next_actions}}`	List of upcoming tasks for next week.
`{{feedback_comment}}`	Negative feedback comment provided by client’s customer.
`{{sender_email}}`	Email of customer leaving feedback via Review Request link.
`{{task_name}}`	Task assigned (recommended for agency admins only).
`{{task_due_date}}`	Due date for assigned task (recommended for agency admins only).

Important: Always select merge tags from the dropdown instead of typing them yourself to ensure compatibility with the specific template you're editing.

Step 4: Save template changes

The changes you make will not be used until you click the option on the bottom right to save your changes. If you click away before saving changes your changes will be lost.

⚠️ Known Limitation:

Currently, the "Preview Email" feature does not use real business info. We’re actively working to improve this functionality soon, but until then, it will show test data!

Need Additional Help?

If you still have questions, please click on the Live Chat at the bottom-right of your Paige dashboard. Our friendly support team is always here to help make things easy for you!