Understanding and Improving Your Optimization Score
The Optimization Score measures how well your Google Business Profile is optimized at that precise moment to attract more customers from Google Maps. This score is recalculated each time you log in or daily and can fluctuate daily based on various factors, some of which are outlined below. Achieving a high score, especially over 90%, requires ongoing work, but lucky for you, it's nothing Paige can't handle! Since this score takes into account the trailing month and year's activities, it's not possible to improve it overnight. This guide will help you understand the key factors that influence your Optimization Score.
We intentionally make it hard to obtain a 90%+ Optimization Score since ranking at the top of Google Maps is challenging and requires ongoing effort. After all, there can only be 3 top-ranking businesses in each search result and dozens, hundreds, or sometimes even thousands of businesses fighting for it. You need to have the best Google Business Profile to win, and Paige will help you do that.
Key Factors Affecting Your Optimization Score
Business Description
Does it include your keywords and target cities in it?
Services Listed
Are there a sufficient number of services added (if applicable), and do they all have service descriptions?
Media Section
Do you have a sufficient number of photos uploaded to the media section of your GBP, and how long ago did you last upload a new photo?
Are your photos optimized with geotags and SEO-optimized file names and meta descriptions?
Customer Reviews
How many reviews did you get on average per week over the past year, how long ago has it been since your last 5-star review, are keywords regularly used in your customer reviews, and what is your Google rating currently?
Have you replied to all of your customer reviews, both good and bad ones?
Posts
How frequently have you published Google Business Posts in the past 30 days, and how keyword-optimized are they?
Q&As
Do you have a sufficient number of questions on your Google Business Profile, and are they also answered?
Service Area
If you have a service area on your Google Business Profile, is it too large?
How Paige Helps
Paige takes care of optimizing your profile automatically, ensuring that all these factors are met. She will also send you email alerts if there’s anything you need to do differently or better, such as asking for more images or reminding you to get more reviews if it's been a while since your last one. By following Paige’s guidance and letting her manage your profile, you can significantly improve your Optimization Score over time. It's worth investing the time and effort in ranking higher on Google Maps since over 90% of people now pick a business using Google Search & Google Maps.