When to Expect Results

Initial Results: Typically, you should start to see noticeable improvements around the 3rd or 4th month. During this time, the strategies implemented—like consistent posting, review management, and keyword optimization—begin to take effect.

Second Bump: Around the 6th or 7th month, expect to see another significant increase in rankings. By this stage, Google has had ample time to recognize and reward the ongoing efforts, such as regular updates and engagement.

Roller Coaster Effect: It’s common to see rises and falls in rankings, similar to a roller coaster. These fluctuations are a normal part of Google’s algorithm testing and should not cause concern. Over time, the overall trend should be positive, with rankings gradually improving.

Temporary Drops: Google frequently conducts A/B tests to ensure that businesses aren’t manipulating their rankings. This means you might see temporary drops in ranking, especially after a sudden improvement. However, this is usually temporary, and rankings typically recover quickly.

Normal Initial Drop: Occasionally, when you start optimizing a profile, you might notice a slight drop in rankings for some keywords. This happens because, as we optimize for a broader range of important keywords, we may inadvertently dilute the strength of one or two existing keywords.

Recovery: These drops are normal, and we typically regain those keyword rankings within 3 months.

Big Picture: It’s crucial not to focus too much on the rankings for any single month. Instead, look at the long-term trend, which should show a steady improvement over time. Patience and consistent effort are key to achieving lasting success.