Reviews
Why Reviews Matter
Google places a lot of importance on recent reviews, especially those within the last 90 days. This means that having a steady stream of fresh, positive reviews is crucial to make progress.
Best Practices for Reviews
Aim for Consistency:
Try to secure at least one new 5-star review every week. Consistency is key to staying relevant in Google's eyes.
Make it Easy:
Use the Review Link: Share your unique Paige review link with customers via email, text, etc.
Leverage the QR Code: Display the provided QR code in your physical location or on marketing materials so customers can quickly leave a review from their smartphones.
Optimize with Suggested Reviews:
Paige’s Suggested Reviews feature helps guide your customers in writing reviews that are rich in the keywords that matter most to your business.
Automate with Zapier:
Paige’s Zapier integration allows you to automate review requests, ensuring you never miss an opportunity to capture feedback. Set up triggers like a completed sale or service to send out review requests automatically.
Images
Why Images Matter
Google loves fresh content, and images are a powerful way to show consistent activity on your profile. By regularly updating your profile with images, you’re signaling to Google that your business is active and showing the most up-to-date images.
Best Practices for Images
Upload Raw Images Regularly:
Include images of your business (inside & outside), products, services, and even team members. Authentic, unedited photos perform better than polished, overly edited ones.
Let Paige Drip-Feed Your Images:
Paige will automatically drip-feed your uploaded images onto your Google Business Profile over time. This steady stream of updates shows ongoing activity, which Google favors. Paige will also SEO optimize the images with geotags and meta descriptions using target keywords.
Avoid AI and Stock Photos:
Don’t upload stock photos or AI photos to your media section. They don’t accurately portray your business and Google doesn’t allow stock photos. AI images can be used for posts if needed, but not in the media section.
Content (Posts & Q&A’s)
Why Content Matters
Regular posts and Q&A updates keep your audience informed and engaged. However, the quality and frequency of these updates can affect your profile’s performance.
How to Optimize Content
Use ‘Trust Paige’ for Posting Guidance:
The Trust Paige feature analyzes your profile and advises on the ideal frequency for posting. Following these recommendations helps you maintain a balanced posting schedule that avoids over-posting.
Choose the Right Post Images:
For posts, always use raw, authentic images rather than stock photos. Authentic visuals resonate better with audiences and search engines alike.
Train Paige for Better Content:
Add training notes that highlight unique details about your business so Paige can generate more engaging posts and Q&A’s.
Citations
Why Citations Matter
Citations are mentions of your business name, address, and phone number (NAP) across the web. Ensuring consistency in these details across all online directories helps Google verify your business's information, which boosts your local search ranking.
Best Practices for Citations
Use Paige to Manage Citations:
Paige simplifies the process of managing citations, ensuring that all your information is consistent across various platforms based off the info from your Google Business Profile.
Business Settings
How to Optimize Settings
Service Area:
Limit your service area to locations that are within a 30-minute drive. A focused service area improves your chances of ranking higher in local searches relevant to your business. Select the 3 most important cities to the business so they are mentioned in the content.
Keyword Focus:
Instead of targeting a broad range of keywords, it’s okay to hyper-focus on a few keywords that are most important to the business. Make sure each keyword you decide to use generates local search results (Google Map Pack), so you know users will see the business when they search for that keyword and it will audit properly on reports.